Customer Onboarding Manager

Smartly is seeking a technically strong Customer Onboarding Manager to join our Onboarding team in New York.

This role is designed for a hands-on performance marketing expert with deep experience in the Google Marketing Platform and at least one paid social channel. You will own complex customer onboardings where programmatic display, paid social, feeds, and automation intersect, ensuring customers are set up correctly, confidently, and ready to launch on Smartly.

As an Onboarding Manager at Smartly, you will...

• Be a subject matter expert on Smartly's products and services, understanding the platform's capabilities and effectively communicating and implementing solutions for new customer needs.
• Own the onboarding of newly signed customers with complex media mixes, with a strong focus on programmatic display and paid social
• Act as a subject matter expert on the Google Marketing Platform, particularly CM360 (with DV360 familiarity), and how it integrates into a customer’s broader advertising stack
• Work directly with customers to explain, design, and troubleshoot programmatic and paid social setups, ensuring they understand how and why things are configured
• Jump into customer accounts to help build the first correct version of the setup, setting a strong foundation for launch and scale
• Work closely with Sales and Customer Success teams to deliver tailored solutions within the Smartly platform, enabling our Tier 1-3 key customers to achieve their business objectives.
• Tailor onboarding journeys based on customer sophistication, media mix, and technical maturity
• Use feeds and automation to streamline workflows and drive early product adoption
• Create clear, visually strong onboarding and training materials using Google Slides
• Ensure customers exit onboarding with confidence in both their setup and their understanding of the Smartly platform

We're definitely looking for you, if you have...

• 3+ years of hands-on experience in digital performance marketing
• Strong experience in the Google Marketing Platform, with hands-on exposure to CM360 required (DV360 experience strongly preferred)
• Practical understanding of how programmatic advertising works end-to-end, including ad serving, tracking, and creative formats
• Experience building and optimizing programmatic creatives (display, native, video)
• Hands-on experience launching and optimizing campaigns in at least one paid social platform (Meta preferred, but not required)
• Fluency in core programmatic concepts such as DCO, ad servers, floodlights, and measurement frameworks
• The ability to explain complex technical concepts clearly to customers with varying levels of sophistication
• Strong execution skills combined with sound onboarding strategy and judgment
• Excellent communication and stakeholder management skills
• Strong proficiency in Google Sheets and comfort working with structured data
• A proactive, problem-solving mindset and comfort operating independently in a fast-paced environment
• Understanding of AI tools (ChatGPT, Gemini, or internal LLMs) to streamline operations.
• Have the ability to work in the local Smartly office (New York, NY) at least 3 days a week (more if you prefer).
• Are able and willing to travel for customer onboarding & training sessions across North America as required.

Base Salary: USD $75,000-$100,000

#LI-Hybrid #LI-HR1

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.