Director of Customer Marketing 

El Segundo, California, United States

Position Overview: 

SmartyPants is looking for a self-motivated, dedicated, and strategic-thinking individual for the position of Director of Customer Marketing. 

The Director of Customer Marketing will play the crucial role of connecting the dots between Brand Marketing, Key National and Regional Retailers, and shoppers—delivering overall business goals for both the brand and the retailer. This individual is the main interface of Marketing with the Sales Organization and will be responsible for helping drive growth in Retail through increases in distribution and improving velocity. The Director will play a leading role in the development of both customer growth and shopper marketing strategies.  

 What You’ll Do: 

 Customer Growth 

  • Be at the forefront of increasing business performance visibility for leadership and key stakeholders, playing a pivotal role in propelling our brand forward. 
  • Own the brand’s data and analytics function, helping lead development of data platforms/tools to synthesize Brick-and-Mortar Retail and eCommerce business performance data to help shape go-to-market strategies and in-market performance. 
  • Lead development of National Line Review and Customer meeting presentations through the creation of powerful selling stories, rooted in insights on brand equity, innovation, and category management syndicate data. 
  • Partner with internal functions such as Sales Strategy, Finance and Brand Innovation to develop channel strategies from development to execution to performance tracking. 
  • Drive influence with Customer partners by providing winning Shopper Marketing plans and results, and through retail-focused initiatives including EXPO West. 

Shopper Marketing 

  • Lead Shopper Marketing program, determining annual plans to drive velocities with best-in-class Shopper Marketing that is highly efficient and focused on SmartyPants’ top 5 customers. 
  • Manage Shopper Marketing budget across total Retail landscape, including Omni, and deliver against key business results and financial KPIs. 
  • Collaborate across Sales and Marketing teams to ensure shopper marketing programs are aligned with a business plan and drive visibility both in-store and online across key retailers and marketplace channels like Instacart. 
  • Manage partners and their scope of work to ensure successful execution of Shopper Marketing programs achieving forecasted objectives in alignment with the budget. 
  • Work closely with Communications team to coordinate national and Customer-specific activity to best leverage tentpole moments and maximize efficiency. 
  • Review and approve executional elements (artwork, etc.) for Shopper Marketing programs including understanding of POSM, digital, social, and related channels/platforms. 

People Management 

  • Act as a mentor and leader to Customer Marketing team, ensuring all team members are supported and challenged to exceed expectations in their role. 

What You Have: 

  • 5-10 years of related experience working for a CPG company, ideally split between Sales and Marketing. 
  • 2-5 years of experience in sales strategy or a field sales position.  
  • 2 years of Brand, Integrated Marketing, Shopper Marketing and/or experience a strong plus. 
  • Proven success in leading teams and developing talent. 
  • Very strong verbal, written, and visual presentation communication skills. The candidate will be very comfortable presenting to Field Sales and our Retail Partners. 
  • Strong analytical and organizational skills; attention to detail. 
  • Strong leadership and collaboration with cross-functional teams are critical for alignment to strategies and executions. 
  • Demonstrated expertise in translating big data into actionable insights and selling stories.  
  • Proven experience in taking overarching communications strategy into tactical execution 
  • Ability to stay focused on key priorities and bring solutions to drive distribution and grow consumption. 
  • Commitment to results; ability to incorporate new learning into existing plans and act decisively. 
  • Excellent interpersonal and communication skills; ability to interact with all personality types and behaviors; flexibility. 
  • Ability to work effectively in and adapt to a high-pressure, fast-paced environment. 
  • Must be interested in learning and adapting to a rapidly shifting landscape. 

What you’ll get: 

At SmartyPants, we are dedicated to fostering an environment that promotes both personal and professional growth. Our comprehensive benefits package reflects this commitment, offering substantial employer contributions for your security and peace of mind. We prioritize your health and well-being through monthly wellness incentives and advocate for a harmonious work-life balance with flexible working hours and hybrid work. Our office culture encourages creativity and collaboration, supported by a casual dress code and an open office layout. We also provide opportunities for community engagement with paid volunteer time. With 26 allocated holidays, including days specifically for mental health, we ensure that our team members have ample time to rejuvenate.  

Join us for a fulfilling career journey at a company with a meaningful mission, an exceptional culture, and a team of enthusiastic, driven individuals.  

The pay range for this position is $155,000 - $175,000. SmartyPants Vitamins takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. This position is bonus eligible. SmartyPants Vitamins employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays. Any coverages for health insurance will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

About Us: 

We are SmartyPants Vitamins – the best-selling vitamin and supplement brand known for making high-quality, nutrient-dense, unbelievably delicious gummy multivitamins for the whole family. In 2020 we joined Unilever as part of the Health & Wellbeing Collective, yielding additional support as we continue to grow the brand globally. From the start, SmartyPants Vitamins has been about family, authenticity and a core commitment to our collective well-being.  SmartyPants believes in making it easier to stay healthy by providing best-in-class products that also taste great.   

We're industry leaders in testing, transparency, and advocacy, from sourcing the highest-quality ingredients to testing and packaging.  We have an appreciation for the comedy and intensity that comes from working in a company with explosive growth and a strong sense of social responsibility. 

Our mission is to bring better health to the real world. How? By making premium products that are crafted to fit delightfully into the lives of real families, and by giving back to women and children in need with the help of our partners at Vitamin Angels. With over 27MM nutrient grants donated to date, and happy customers all over the world, we are well on our way to accomplishing our goal.    

SmartyPants Vitamins is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

 

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