Senior Associate of Digital Marketing

Position Overview: 

SmartyPants Vitamins is seeking a detail-oriented, creative, and results-driven Senior Associate of Digital Marketing to build a compelling online presence that supports both revenue and brand goals. In this role, you will collaborate across functions to develop and execute online merchandising strategies, lead creative execution of key media campaigns, optimize product presentation, and translate brand communication strategies into channel-optimized executions across eCommerce platforms. You will craft captivating digital narratives and optimize our product offerings to reflect the brand’s marketing, communications, and merchandising initiatives, ensuring a digital experience that aligns with the brand’s exceptional standards. 

What You’ll Do: 

• Design and implement merchandising strategies across our product catalog to drive revenue & category share growth while enhancing the overall consumer experience. 
• Oversee content development and implementation of major media campaigns including Amazon AMS/DSP, website, email, etc. 
• Work in collaboration across Brand Comms, Regulatory, Product Innovation & eCommerce to ensure all concept, graphic design and copy elements are channel- optimized and aligned with the appropriate communication priorities 
• Monitor content performance metrics, evaluate the results, and present reports to stakeholders. 
• Provide an e-commerce point of view on product assortment related to choice count, product flow, and storytelling to ensure a compelling shopping experience. 
• Offer eCommerce insights on product merchandising, including Product Detail Pages & Product Landing Page optimizations, A+/B+ Imagery, taxonomy and copy, to create an engaging shopping experience. 
• Establish & manage digital asset library 
• Champion the presentation of the consumer experience with our brand and our brand product assortment on key eCommerce channels including Amazon and DTC. 
• Ensure accurate & engaging product information on all omnichannel pages, collaborating with external vendors and retailers 
• Manage content syndication across digital marketplaces, performing updates and audits to ensure cohesive brand storytelling across channels 
• Work closely with the DTC team to identify & enhance UX functionality and presentation of the online store 
• Stay informed about industry trends, digital marketing technologies, and eCommerce best practices 

What You Have: 

• 3+ years of experience in merchandising, specializing in digital platforms 
• Bachelor’s degree in Marketing, Business, or a related field 
• Excellent project management skills, and ability to manage many workstreams with stakeholders. 
• Strong understanding of eCommerce, digital marketing, and online consumer behavior 
• Proficiency in eCommerce platforms and content management systems 
• Analytical mindset with the ability to interpret data and make strategic merchandising decisions 
• Excellent communication and collaboration skills 
• Knowledge of SEO principles and best practices 
• Creative thinking and a keen eye for digital design and aesthetics 
• Strong sense of agility. The role will have multiple projects running at the same time, from different stakeholders. The right candidate will have a strong aptitude for juggling multiple priorities at once and communicating with all leaders 
• Ability to work effectively in a high-pressure, fast-paced environment with aggressive timelines. 
• Fully embodies our core SmartyPants cultural values of Smart, Simple, True, Together 
• Enthusiasm to technological advancements in the digital marketing landscape 
• Improvement driven mindset knowing that there will always be opportunity and inspiration to take work to an even better level 

Competencies: 

• Finger on Pulse of eCommerce Trends 
• Communication Proficiency 
• Results Driven 
• Organization Skills 
• Ability to work independently and as part of a cross-functional team 

What you’ll get: 

At SmartyPants, we are dedicated to fostering an environment that promotes both personal and professional growth. Our comprehensive benefits package reflects this commitment, offering substantial employer contributions for your security and peace of mind. We prioritize your health and well-being through monthly wellness incentives and advocate for a harmonious work-life balance with flexible working hours and hybrid work. Our office culture encourages creativity and collaboration, supported by a casual dress code and an open office layout. We also provide opportunities for community engagement with paid volunteer time. With 26 allocated holidays, including days specifically for mental health, we ensure that our team members have ample time to rejuvenate.  

Join us for a fulfilling career journey at a company with a meaningful mission, an exceptional culture, and a team of enthusiastic, driven individuals.  

The pay range for this position is $80,000 - $97,500. SmartyPants Vitamins takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. This position is bonus eligible. SmartyPants Vitamins employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays. Any coverages for health insurance will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.   

About Us: 

We are SmartyPants Vitamins – the best-selling vitamin and supplement brand known for making high-quality, nutrient-dense, unbelievably delicious gummy multivitamins for the whole family. In 2020 we joined Unilever as part of the Health & Wellbeing Collective, yielding additional support as we continue to grow the brand globally. From the start, SmartyPants Vitamins has been about family, authenticity and a core commitment to our collective well-being.  SmartyPants believes in making it easier to stay healthy by providing best-in-class products that also taste great.   

We're industry leaders in testing, transparency, and advocacy, from sourcing the highest-quality ingredients to testing and packaging.  We have an appreciation for the comedy and intensity that comes from working in a company with explosive growth and a strong sense of social responsibility. 

Our mission is to bring better health to the real world. How? By making premium products that are crafted to fit delightfully into the lives of real families, and by giving back to women and children in need with the help of our partners at Vitamin Angels. Since 2011, SmartyPants Vitamins has helped Vitamin Angels Reach over 30 million mothers and children worldwide by making a matching 1-for-1 micronutrient grant for every bottle of vitamins sold! 

SmartyPants Vitamins is committed to fostering an inclusive and respectful workplace and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without discrimination based on any legally protected status, in accordance with applicable laws.