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Senior Director, Demand Marketing

Boston

Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud.

Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company - we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking.

It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world.

Why this role?

As our Senior Director, Demand Marketing, you’ll lead the strategy and execution of Snyk’s global demand engine. This senior leadership role has broad visibility across the business, with direct ownership of campaigns and events that drive awareness, adoption, and pipeline growth.

You’ll define how we attract, engage, and convert users – from free adoption to enterprise pipeline – and play a central role in how Snyk uses AI to accelerate growth. It’s a role where you’ll shape strategy, drive measurable impact, and build a team that sets new standards for growth marketing.


What You’ll Do:

  • Lead the global demand marketing strategy with direct accountability for pipeline performance.
  • Manage and develop a high-performing campaigns and events team, fostering a culture of innovation and experimentation.
  • Partner with Field Marketing, SDR, and Sales leadership to align programs and maximise conversion.
  • Integrate AI into research, analytics, and campaign execution to accelerate outcomes.
  • Collaborate across Product, Ops, and Customer Marketing to deliver consistent, high-impact campaigns.
  • Report on performance at an executive level, ensuring visibility and alignment with GTM priorities.

What You Bring:

  • Extensive experience in B2B demand generation leadership, ideally in SaaS, cybersecurity, or developer-first businesses.
  • Proven success managing significant budgets and owning pipeline targets.
  • Experience leading and scaling diverse teams across executional and strategic roles.
  • Strong grasp of the MarTech stack (Marketo, Salesforce, Looker, Drift, GA4, and paid media platforms).
  • A data-driven, commercially minded approach with confidence presenting to executives.
  • A collaborative style that thrives in fast-moving environments where alignment with Sales and Product is essential.

It’d Be Awesome If You Also… 

  • Have experience embedding AI into marketing workflows (analytics, content, automation).
  • Bring success stories from optimising large-scale funnels.
  • Know the cybersecurity or developer tooling landscape.
  • Can keep executive presentations engaging (and even fun 🙌).
  • Love experimenting, challenging the status quo, and bringing fresh ideas to the table.

 

#LI-CH2

We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!

 

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.

Benefits & Programs

Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.

  • Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
  • Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
  • Health benefits, employee assistance plans, and annual wellness allowance
  • Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances

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Snyk is an equal-opportunities company and believes firmly in the power of creating a richly diverse workforce. To help us to achieve this, we'd like to invite you to voluntarily disclose your gender identity. We'll use this information anonymously to assess and improve our interview process.

Completion of this question is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter.

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