Manager, Social Media

Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud.

Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company - we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking.

It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world.

Our Opportunity

We are seeking a dynamic and strategic Social Media Manager with a proven growth-hacking mindset to lead and enhance our global brand presence across all social platforms. This hands-on role is crucial for shaping how our brand is perceived, engaging key audiences, highlighting our advancements in AI, and boosting the visibility of our team, products, and overall brand. You will be instrumental in identifying where to invest resources to reach new customer segments in the AI area.

You will be responsible for the day-to-day management of our social channels, including LinkedIn, X (formerly Twitter), Instagram, and YouTube. This involves overseeing our content calendar and collaborating closely with our Brand, Product Marketing, and Communications teams. A key part of your role will be exploring innovative formats to tell compelling, platform-native stories, ultimately positioning our brand as a leader and trusted voice in the AI and tech ecosystem.

You’ll Spend Your Time:

• Creating and executing a comprehensive multi-channel social media strategy aligned with company objectives, product launches, and brand positioning, especially as we expand our footprint in the AI sector. 
• Identifying and targeting emerging customer segments within the AI space.
• Maintaining the editorial calendar, partnering with internal stakeholders to source content, and produce the creation of engaging copy, graphics, and multimedia, optimized for reach and conversion.
• Promoting executive visibility, distributing blog posts and press coverage, and disseminating key narratives that highlight our leadership and core values, leveraging growth-oriented tactics to expand their impact.
• Monitoring social media analytics, reporting on critical KPIs (e.g., engagement, reach, sentiment, conversion), and continuously refine strategies based on data and emerging trends, with a focus on optimizing resource allocation for maximum growth.
• Actively managing interactions with followers, customers, influencers, and industry figures, fostering a responsive and respected brand presence within relevant conversations, and identifying opportunities to convert engagement into new customer acquisition.
• Partnering with Brand Design, Product Marketing, Internal Communications, and Talent teams to ensure consistent messaging and tone across all campaigns and departments, with a focus on achieving growth objectives.
• Contributing to integrated campaign rollouts, event promotions, and product/AI-related announcements, ensuring creative and timely social media coverage that drives measurable results.

What You’ll Need:

• 5-7 years of experience in social media strategy and execution, preferably within B2B tech or fast-paced, innovation-centric environments, with a demonstrated track record of driving measurable growth and customer acquisition.
• Strong proficiency with major platforms (LinkedIn, X, Instagram, YouTube) and the ability to adapt content for each, with a keen understanding of platform-specific growth hacks.
• Exceptional writing and editing skills, coupled with a keen understanding of tone, brevity, and brand voice, optimized for engagement and conversion.
• A creative and curious mindset, constantly seeking new ways for our brand to appear and stand out online and attract new customers.
• A solid grasp of analytics and the capability to translate data into actionable insights for optimizing resource allocation and maximizing growth.
• Proven experience in cross-departmental collaboration and managing diverse stakeholder inputs, with a focus on achieving growth objectives.
• Comfort working within a global organization and adjusting voice and content for different regions or audiences.
• Knowledge of or passion for AI, developer tools, or emerging technologies is a significant advantage, with an understanding of how to target and engage new customers in these areas.
• Familiarity with design tools (e.g., Canva, Figma) or basic video editing platforms.
• Experience in supporting executive social media presence or ghostwriting for senior leaders, with a focus on amplifying their reach and influence

#LI-TF1

We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.