Back to jobs

Product Marketing Manager

United States (Remote)

SOCi, the CoMarketing Cloud for Multi-Location Enterprises, is currently looking for an experienced Product Marketing Manager to define and execute product marketing strategies that bring our solutions to market in a way that fuels adoption, revenue growth, and customer impact.

You will collaborate closely with product, sales, customer success, brand, and demand generation teams to develop positioning, messaging, sales enablement tools, and integrated campaigns that drive measurable results. This role is both strategic and hands-on—perfect for someone who loves turning insights into action and strategy into scalable execution.

SOCi expects to pay a base salary in the range of $78,000 - $107,000 USD base plus bonuses/commission. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.  

Who We Are

SOCi is one of the fastest growing technology companies in the United States, ranking on the Inc. 5000 Fastest Growing Companies in America list for the last seven consecutive years.  The leader in AI-powered marketing solutions for multi-location businesses, SOCi is trusted by nearly 1,000 top brands including Ford, Ace Hardware, Kumon, Liberty Tax, and more. At SOCi, our vision is to empower people to do what they love by providing intelligent software that can do the rest. SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before. View more on our Awards & Accolades here! 

How You’ll Make an Impact

  • Drive Product Go-To-Market Strategy: Build and execute GTM plans for new product launches and feature releases, in partnership with product and marketing leadership. Define KPIs and success metrics, and ensure alignment across stakeholders
  • Craft Messaging and Positioning: Develop crisp, differentiated messaging that resonates with our multi-location customers. Translate technical features into compelling benefits and value propositions that support every stage of the funnel
  • Build Sales Enablement & Field Readiness: Create sales tools, decks, battle cards, and training materials to ensure field teams understand the value of our products and can speak confidently about our differentiation
  • Lead Cross-Functional Collaboration: Partner with product, demand gen, content, customer marketing, and sales to build integrated campaigns that fuel awareness, demand, and adoption of our platform. Develop and maintain an understanding of how competitors and the broader social media marketing platforms help solve pain points for our target customer
  • Leverage Market & Competitive Intelligence: Stay on top of market trends, customer pain points, and competitor movements. Use this insight to shape positioning and proactively identify strategic opportunities
  • Champion the Voice of the Customer: Use qualitative and quantitative insights—including customer interviews, feedback loops, and usage data—to deeply understand buyer needs and inform marketing decisions
  • Optimize Lifecycle Marketing: Support post-launch initiatives to drive feature adoption, upsell opportunities, and retention through targeted campaigns and in-product messaging

What You’ll Need to be Successful

  • Remote Opportunity: Ability to work 100% remotely 
  • Must Have:  
    • A minimum of 2 years of product marketing experience in the technology sector (B2B / Saas/Martech) is a plus 
    • Proven success in bringing products to market and driving adoption through strategic messaging and GTM execution
    • Experience working cross-functionally with product, sales, and marketing teams
    • Data-driven mindset with the ability to identify trends, derive insights, and make recommendations
    • Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
    • Comfortable in an agile, fast-paced environment where priorities shift quickly
    • Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
  • Desired Skills (but not required):  
    • Strong grasp of customer personas, buyer journeys, and value-based messaging 
    • Experience marketing AI-powered or data-driven products 
    • Familiarity with multi-location marketing or franchise brands 
    • Exposure to tools like Salesforce, HubSpot, Productboard, Figma, or Asana 
    • A portfolio of marketing assets or GTM campaigns you've led 
  • Education: Bachelor’s degree in marketing or related field preferred

This position will remain open with applications due by May 17th, 2025. This position is being hired on an urgent basis. The application window may close before May 17th, 2025 if SOCi receives a sufficient number of applications to select a candidate prior to that date.

What SOCi Provides to You

  • Comprehensive Benefits Package (full-time, non-contract roles only)
    • Health insurance plans, dental, and vision
    • Wellness incentives
    • 401(k) plan with employer match
  • Flexible Work Environment  (full-time, non-contract roles only)
    • Flexible paid time off
    • Quarterly wellness days
    • Paid holidays
    • Unique employee engagement programs 
  • Empowering Career Growth and Success 

What’s Important at SOCi

Led by a team of industry experts, SOCi is leading the pack in Localized Marketing for Multi-Location brands. Our passionate team of SOCialites work from home around the globe! 

Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit soci.ai for more information.  

SOCi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. Please note that if selected for a position at SOCi, you will be required to complete an E-Verify check to confirm your eligibility to work in the United States (if applicable).

 #LI-Remote

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

CCPA/CPRA - REQUIRED FOR ALL JOBS

Select...

PIPEDA - for Canada applicants

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in SOCi’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.