App Store Optimization Specialist

Who we are: 

Let's have fun shaping your future!

We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you’re from, you’re welcome here. Join us for a future where making games is as thrilling as playing them!

 

Position Overview:

As an ASO Specialist at Socialpoint, you will drive the organic growth of our mobile games on the App Store and Google Play. Your role involves optimizing store listings, testing visual assets, and analyzing key performance metrics to enhance visibility and conversion rates. You'll collaborate with marketing, product, and creative teams to implement ASO strategies and track industry trends. If you have a strong analytical mindset, a deep understanding of ASO, and a passion for mobile gaming, we’d love to hear from you!

 

What You'll do: 

• Research, define and implement strategies to drive organic growth for our games on the App Store and Google Play Store using ASO techniques.
• Take charge of optimizing and testing visual assets for app store listings to boost conversion rates.
• Develop well-researched content and creative briefs to support the content and art teams effectively.
• Schedule and run tests across multiple platforms to ensure consistent performance improvements.
• Collaborate with marketing and product teams to align on ASO strategies and share actionable insights.
• Coordinate the promotion of in-game events and features within app store environments.
• Manage the creation and measurement of Custom Product Pages for both the iOS and Android stores.
• Track and analyze key performance metrics to understand and improve organic growth.
• Stay ahead by conducting regular research on competitors and ASO industry trends.

 

What You Bring: 

• Proven ASO experience and knowledge
• Knowledge of the mobile gaming marketing landscape
• Analytical mind with the ability to spot patterns and trends. Advanced user of Microsoft Excel. Knowledge of other BI tools are beneficial (Looker, Tableau)
• Creative thinker, someone who can communicate and guide designers and copywriters.
• Ability to work independently and with precision
• Excellent understanding of ASO best practices, from pre-release to running live-ops
• Outstanding communication skills. Ability to translate complex analysis into clear output for C-level stakeholders

 

Bonus Points: 

• 2 years of ASO experience for mobile games
• Experience with Apple Search Ads or other UA networks.
• Background in data analysis, statistical knowledge is appreciated

 

What's in it for you as a Socialpointer?

• Hybrid working model from home and office. What does this mean? You need to live within commuting distance of our Barcelona office to attend important meetings and events.
• Relocation support to help you move to Barcelona, if you're not already here.
• An impressive 25 days of annual leave, not including public holidays.
• An additional 5 days of annual leave during Christmas.
• Full Catering for Breakfast and lunch at the office 
• Private medical insurance for you and your family to keep your health bar full.
• Choose from the latest iOS or Android device upon joining (phone or tablet).
• Free language lessons in English and Spanish.
• Spotify Premium to add a special soundtrack to your adventure.
• Legendary social events and parties to let off some steam.
• Personal development is key for us: enjoy a significant budget to enhance your skills and knowledge, providing real growth opportunities!

What We Offer You:

Coming to work in the office? Don’t worry – we have you covered. Check out some of our onsite benefits:

• Gym Facilities: Want to stay in shape? We have state-of-the-art gym facilities so you can level up your build stats.
• New Office: Enjoy our brand-new office, complete with top-tier amenities, including a professional barista and delicious breakfast options.
• Onsite Physiotherapist: Book an appointment with our onsite physiotherapist for any aches and pains.
• Onsite Hairdressers: Drop by our onsite hairdressers for a trim (and forget your wallet; it's a Guild perk).

The list just goes on & on... so get your game on and apply now! Click “apply” to level up and submit your application in English.

 

Diversity & Conclusion Statement:

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at recruitment@socialpoint.es to request any accommodations or for support related to your application for an open position.

Plase be aware that Socialpoint does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Socialpoint also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Socialpoint’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).