Social Media Specialist

About Socket

SOCKET is the first chain abstraction protocol. SOCKET was founded in 2021 with the mission to solve increasing fragmentation between rollups and chains.

Over the last 2 years, SOCKET has facilitated over $11bn in volumes. SOCKET is leveraged by the top protocols & applications in the space like Metamask, Coinbase, Rainbow Wallet, Zapper, Zerion, OpenSea, Aevo, Matcha & more.

If you’re a social media enthusiast with a deep love for crypto culture and a knack for crafting viral content, we’d love to have you on board!

Role & Responsibilities

Community-Centric Strategy

• Drive social media strategies to amplify Socket’s visibility, increase engagement, and grow a passionate follower base.
• Stay attuned to web3 culture, using insights to deliver relevant and timely content.

Channel Management

• Oversee all social media platforms, ensuring consistent messaging, tone, and voice aligned with Socket’s brand.
• Optimize content for diverse platforms, including X (Twitter), Telegram, Farcaster, LinkedIn, and emerging crypto-friendly spaces.

Collaborative Campaigns

• Partner with creative teams and external agencies to produce visually appealing and storytelling-driven content.
• Align social media efforts with Socket’s broader marketing initiatives, fostering synergy across campaigns.

Data-Driven Approach

• Monitor and analyze social media performance metrics, using insights to iterate and optimize strategies.
• Test, learn, and refine content approaches to maximize reach and engagement.

Crypto Trend Spotting

• Keep a finger on the pulse of the crypto space, staying ahead of trends, sentiment shifts, and viral opportunities.
• Champion Socket’s presence in crypto culture by participating in and contributing to relevant conversations.

Mematic Mastery

• Craft and curate meme-driven content that resonates with the crypto community, blending niche humor, trends, and daily events into Socket’s narrative.
• Leverage mematics as a core engagement tool to build community loyalty and spark conversations.

Required Experience

Must-Haves

• A deep understanding of crypto culture, web3 humor, and meme dynamics.
• Proven ability to grow and engage crypto-focused social media audiences with creative, impactful content.
• Exceptional storytelling and writing skills that captivate and connect with the web3 audience.
• Experience managing and strategizing for multiple social media platforms, with a portfolio of success in tech or blockchain.
• Proficiency in social media tools, trend tracking, and analytics platforms to measure and optimize performance.
• Creativity paired with an intuitive grasp of brand tone and voice.

Nice-to-Haves

• Familiarity with Ethereum infrastructure, bridging landscapes, and DeFi/NFT ecosystems.
• Passion for blockchain technology and a personal stake in crypto culture.
• Experience working in a fast-paced startup or tech environment.

What you'll like about us:

• We have real scale - our product reaches millions of people in crypto and our users love us
• No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously.
• We are a team of builders- we’re always shipping
• Good vibes - we are all team players that only want the best for each other and the company.
• Remote Friendly - Enjoy the flexibility of remote work.