Marketing Manager

About Socket

SOCKET is the first chain abstraction protocol. SOCKET was founded in 2021 with the mission to solve increasing fragmentation between rollups and chains.

Over the last 2 years, SOCKET has facilitated over $11bn in volumes. SOCKET is leveraged by the top protocols & applications in the space like Metamask, Coinbase, Rainbow Wallet, Zapper, Zerion, OpenSea, Aevo, Matcha & more.

SOCKET is looking for a Marketing Manager to help raise awareness of our brand, product & use cases among a wide range of audiences. As a Marketing Manager, you will own all narratives, programs, announcements & campaigns end to end for SOCKET. This role blends creative thinking and flawless campaign execution; perfect for the candidate who obsesses over the details and thrives in brainstorming unique campaign concepts.

Role & Responsibilities

Storytelling & Brand building

• Own SOCKET's external communications end-to-end to effectively tell our story and vision.
• Craft compelling narratives tailored to various audiences (developers, partners, users, etc.) and position SOCKET as a leader in chain abstraction.

Campaign Execution

• Ideate, plan, and execute high-impact marketing campaigns across social media, PR, blogs, and other channels.
• Ensure maximum visibility for all campaigns by leveraging existing channels and building new distribution networks.
• Support content development for social media, blogs, websites, thought leadership, and media outreach, ensuring consistency in brand voice and messaging.

Partnership Marketing

• Explore co-marketing opportunities with integration partners and execute collaborative campaigns to amplify SOCKET’s reach.
• Build and manage relationships with external partners to drive joint promotional initiatives.

Market Trends & Insights

• Stay immersed in Web3 and blockchain trends, including narratives, cultural shifts, and emerging technologies.
• Adapt strategies to align with the evolving blockchain landscape.

Cross-Functional Collaboration

• Work closely with internal teams (product, tech, design) and external stakeholders to deliver cohesive marketing initiatives.
• Build scalable processes to streamline marketing activities.

Required Experience

• 2+ years of experience in a marketing or similar role at a crypto project. Experience working in a L1/L2 project is a big plus
• You’re (obviously!) a strong communicator. You can understand your audience across different channels & present ideas in a way that would be the most exciting for them
• Extremely comfortable with hands on approach, rolling up your sleeves and doing what needs to be done
• Knowledge of Web3 and cultural trends. Immersed in latest narratives & have a strong grasp of trends
• You are comfortable collaborating with a variety of internal and external stakeholders across functions like product, tech, design & tech
• Strong ability to create processes to streamline activities

What you'll like about us:

• We have real scale - our product reaches millions of people in crypto and our users love us
• No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously.
• We are a team of builders- we’re always shipping
• Good vibes - we are all team players that only want the best for each other and the company.
• Remote Friendly - Enjoy the flexibility of remote work.