Growth Marketing Manager

About SOCKET

SOCKET is the first chain abstraction protocol. SOCKET was founded in 2021 with the mission to solve increasing fragmentation between rollups and chains.

Over the last 2 years, SOCKET has facilitated over $11bn in volumes. SOCKET is leveraged by the top protocols & applications in the space like Metamask, Coinbase, Rainbow Wallet, Zapper, Zerion, OpenSea, Aevo, Matcha & more.

We are looking for a results-driven Growth Marketing Manager to develop and execute growth initiatives working cross-functionally with product, engineering and design to ensure successful customer adoption. The ideal candidate is deeply familiar with crypto protocols and has a proven track record of scaling user adoption in the Web3 space.

Role & Responsibilities

• Develop and execute marketing campaigns focussing on target audience identification, creative direction, copywriting, and performance reporting.
• Translate features and use cases into audience-specific benefits that clearly articulates the protocol's value proposition and differentiates it from competitors.
• Collaborate with product and engineering teams to refine user onboarding and retention strategies based on data-driven insights.
• Foster an engaged user community in collaboration with community managers.
• Leverage partnerships with protocols, chains, and dApps to drive growth through co-marketing and ecosystem initiatives.
• Analyze user behavior and feedback to continuously improve acquisition and retention efforts.
• Track and report key growth metrics to measure success against goals.

Required Experience

• 3+ years of experience in growth or product marketing, preferably for B2C products or protocols.
• Proven track record of managing all aspects of successful marketing campaigns for protocols or products used by millions of users
• Hands-on experience managing user acquisition for Consumer Apps, Wallets or DeFi protocols.
• Deep understanding of Web3 ecosystems, including DeFi and layer 1/2 chains.
• Proficiency with Web3 analytics tools like Dune Analytics or Nansen.
• Strong analytical skills with ability to draw insights from various data sources
• Experience with paid acquisition, KOL partnerships and content marketing.
• Excellent communication and stakeholder management skills.
• Familiarity with community-led growth strategies and building engaged user communities.

What you'll like about us:

• We have real scale - our product reaches millions of people in crypto and our users love us
• No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously.
• We are a team of builders- we’re always shipping
• Good vibes - we are all team players that only want the best for each other and the company.
• Remote Friendly - Enjoy the flexibility of remote work.