Manager, Trade & Product Marketing - International

Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

As Sol de Janeiro is rapidly growing and expanding, we are looking for a Manager, Trade & Product Marketing - International to support the business. This role will report to Executive Director, Marketing - International. Cross functional collaboration and partnership are essential in this role.

This position is a permanent contract and is based in Paris.

Overall Responsibilities:

As the Manager, Trade & Product Marketing - International, you will drive market strategy, manage product lifecycles, and execute trade marketing initiatives. Your role will be pivotal in aligning Global strategies with regional needs, ensuring our products resonate in diverse markets.

Market Analysis and Insights:

• Conduct monthly sales analysis by market and product category (sell-in/sell-out).
• Monitor competition, consumer insight, pricing and trends to inform global and international marketing strategies.
• Translate market research into actionable insights and strategies.
• Create and share regional insights and data with global teams.

Strategic Marketing:

• Understand and advocate for regional consumer segments, ensuring consumer insights are central to all strategies.
• Collaborate with Global Product Marketing to ensure regional alignment with global strategies and ensure clear product positioning and compelling USP / Claims across all touchpoints.
• Serve as the regional voice, managing relationships between Global Product Marketing and local teams.
• Conduct post-launch analysis to optimize future campaigns
• Prepare and present Business Review, including developing charts for PowerPoint.

Trade Marketing and Product Management:

• Oversee trade marketing offers, inclusing GWP and commercial activation catalogues, coordinating with local vendors to produce marketing tools.
• Support regional teams in developing local trade marketing plans and initiatives.
• Lead annual planning processes, including the bi-annual assortment process, ensuring alignment in product assortments and regioal strategies.
• Manage long term regional marketing calendars and analyze the viability of innovations.
• Maintain a long-term regional calendar, including ongoing analysis of innovation viability and regional needs.
• Partner with Visual Merchandising on planogram and consumer facing copy.

Operational Excellence and Support:

• Ensure flawless execution of the marketing calendar by building operational discipline within the team.
• Assist in preparing for key retailer meetings.
• Provide data and insights to support Visual Merchandising decisions.

Data & Analytics Leadership:

• Lead as the data and analytics expert, with the ability to quickly pull, analyze, and summarize data on the market, competitors, and retailers.
• Develop simple, effective reports/dashboards across multiple facets of the business to track progress against plans.

Requirements:

• Minimum 4+ years' experience in Marketing preferably in retail/cosmetics/luxury goods.
• Rigor, autonomy, organization, adaptability, and proactivity are essentials for the job.
• Excellent written and spoken ppt skills.
• Excellent analytical skills, consumer insights and data with high attention to detail
• Creative and enjoys working in fast-paced environment
• Business School or University Master's Graduate, with a major in Business, Management, or Marketing.
• Knowledge and affinity with digital marketing, and business. Interest in the beauty industry is preferred.
• Required Language Proficiency: English fluency is a must

#LI_Hybrid 

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

 

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