Back to jobs
New

Director, Influencer Marketing - Americas

New York Metropolitan - Hybrid

Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. Sol de Janeiro values diversity and inclusion and is committed to creating an inclusive environment where every person can enjoy a successful career.

The Director of Influencer Marketing will develop the strategy, optimization and execution of influencer partnerships to drive brand awareness, engagement and sales for the Americas region.  This role involves the oversight of influencer content and partnerships, gifting and events.  The director will work with the Influencer Marketing Team to develop innovative campaigns and measure performance in line with brand strategy.
 
This role will report to the Executive Director, Americas Marketing. 

Responsibilities:

  • Develop and implement regional influencer strategy and approach for Sol de Janeiro Americas, aligned with brand & global goals while adapting to regional needs.
  • Lead the planning, execution, and optimization of influencer campaigns—ensuring high-impact collaborations that drive both cultural relevance and conversion.
  • Create content powerhouse ensuring influencer content is transformative, platform-specific, and strategically optimized for Paid amplification where appropriate.
  • Oversee influencer & agency relationships to cultivate long-term brand loyalty and advocacy, ensuring we own key voices for seasonal and category moments.
  • Build strong cross function relationships with regional marketing partners and channel leads to ensure influencer initiatives support commercial goals and drive retailer and channel demand.
  • Partner with Paid Media lead to ensure seamless integration of influencer content to Paid initiatives —leveraging creators to drive both brand resonance and retail conversion.
  • Scale influencer strategy to meet the proliferation of audiences, platforms, and occasions—mapping audience segments to key life moments, cultural triggers, and motivators.
  • Ensure cross-functional collaboration with global counterparts to maintain cohesive campaign planning while adapting to regional execution needs.
  • Set strong KPIs, measure effectiveness and track learnings for all influencer campaigns—leveraging data and analytics to optimize creator selection, messaging, and spend allocation. Distribute insights and learnings regularly with internal teams via monthly reporting.
  • Develop and oversee budget for influencer marketing, ensuring investments are optimized for maximum impact across brand-building, performance, and retail-driven initiatives.
  • Stay ahead of platform shifts, content trends, and evolving influencer marketing best practices to refine the regional strategy and maintain a competitive edge.
  • Manage and cultivate a high performing influencer marketing team—fostering innovation, strategic thinking, and executional excellence.

Qualifications:  

  • 10+ years of related marketing experience 
  • Beauty industry experience required, category experience preferred  
  • Strong analytical skills, strategic thinking, the ability to simplify complexity and solve problems required  
  • Strong communication skills with a focus on building and fostering strong relationships with team and cross functional team members 
  • Ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment 
  • Must be comfortable working in our NYC HQ 1-3 days a week

#LI-Hybrid

Salary Range

$180,000 - $200,000 USD

In addition to base salary, this position may be eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is an Equal Employment Opportunity employer. It is Sol de Janeiro's policy not to discriminate based on any legally impermissible factor, including, but not necessarily limited to, race, color, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, veteran status, age, medical condition, genetic information, pregnancy, sexual and reproductive health decisions and any other characteristic prohibited by federal, state and/or local laws.  

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com. 

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Sol de Janeiro’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.