Back to jobs
New

Executive Director, Global Media Strategy & Planning

New York Metropolitan - Hybrid

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.  

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. 

The Executive Director, Global Media Strategy & Planning serves as the strategic architect of Sol de Janeiro’s global media approach, providing visionary frameworks, guidance, and best practices to regional media teams. Acting as the internal subject matter expert and primary liaison with global media agency partners, this role elevates regional investments by equipping teams with clear strategic frameworks, innovative thinking, and real-time optimization insights. This role does not always directly manage media budgets but empowers regions to maximize efficiency, effectiveness, and cultural impact through strategic, results-driven media initiatives. 

 

Core Responsibilities: 

  • Act as the central hub and strategic partner with the global media agency, focused on anticipating industry evolution and setting long-range frameworks for always-on strategies and major campaigns.  
  • Equip regional teams with future-focused best practices, insights, and guidance, enabling them to effectively collaborate with local agency counterparts with autonomy to execute both long- and short-term media plans tailored to their specific market dynamics. 
  • Develop comprehensive, best-in-class media frameworks and strategic guidelines, empowering regional teams to autonomously plan, execute, and optimize their media investments without global oversight.  
  • Identify and integrate emerging media opportunities, platform innovations, and best-in-class measurement techniques. Proactively share learnings across regions to continually enhance effectiveness. 
  • Cultivate and maintain deep, proactive relationships with key media platforms (e.g., Meta, TikTok, Google, Snap, Pinterest), ensuring early access to alpha/beta products and first-to-market opportunities. Leverage these strategic partnerships to keep Sol de Janeiro at the forefront of innovation, continuously informing regional teams about cutting-edge opportunities and best practices. 
  • Oversee creative strategy and execution specifically on paid digital platforms, ensuring all assets align with brand identity, are culturally relevant, and optimized for performance. Provide global creative guidelines to regions and their respective creative partners. 
  • Foster an integrated, annual media planning process aligned to the global Budget/AOP cycle, partnering closely with regional Media CoEs to ensure strategic cohesion, financial alignment, and shared accountability for delivering results. 
  • Establish clear, actionable, global measurement guidelines including ROI, working media efficiency, earned-to-paid benchmarks, and EMV tracking methodologies. Advise regions on how to maximize incremental ROI from media investment. 
  • Act as a center of expertise for global media capabilities. Foster regional collaboration, best-practice sharing, and skills development across media teams globally, enhancing overall organizational media fluency. 
  • Partner closely with global marketing, analytics, creative, and commercial teams to ensure cohesive alignment across brand initiatives, product launches, and promotional calendars. Ensure regional executions ladder clearly to global objectives. 
  • Develop standardized methodologies for evaluating media effectiveness, regularly disseminating insights, analyses, and recommendations globally. Champion a performance-oriented culture driven by data-informed decisions. 

 

Key Qualifications: 

  • 12+ years of strategic media experience, with significant global strategic oversight (preferably within Beauty, CPG, or high-growth lifestyle brands). 
  • Exceptional strategic and analytical thinker, comfortable navigating ambiguity. 
  • Ability to influence and inspire teams across global and regional structures. 
  • Strong communication skills, capable of articulating complex strategies clearly. 
  • Passion for innovative brand storytelling, consumer-centric thinking, and cultural impact. 
  • Deep expertise in both traditional and digital media landscapes, including performance media, retail media networks, influencer whitelisting, and social commerce. 
  • Demonstrated ability to develop strategic frameworks that enable scale and regional adaptability. 
  • Proven experience managing global media agency relationships and driving efficiency without direct budget accountability. 
  • Strategic thinker who can bridge high-level vision with actionable, regionally relevant guidance. 
  • Strong understanding of media analytics, marketing ROI measurement, EMV methodologies, and incremental ROI tracking. 
  • Highly collaborative, culturally insightful leader comfortable influencing teams in matrixed global structures. 

 

Salary Range

$255,000 - $275,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.  The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time. 

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. 

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com. 

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Sol de Janeiro’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.