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Senior Manager, Social Media

New York Metropolitan - Hybrid

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.  

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. 

Sol de Janeiro is looking for a Senior Manager, Social Media—a hybrid social & creative strategist.  This candidate is a sharp, culturally fluent thinker who blends storytelling, strategy, and social instinct to drive our brand’s narrative forward and innovate across platforms. This role sits within Sol de Janeiro’s dynamic Global Content & Brand Experience team, reporting to the Director of Social Media, Content & Community. 

You have a natural understanding of what makes social great- and will be the architect of the SDJ story across all platforms. You will lead building out the content pillars, campaign narratives and real-time moments that put us at the forefront of culture, engage and audiences and build a forever-community. You understand how to translate insight into impact - ensuring we show up with voice, vision and a consistent vibe. 

You’re equal parts planner and big-idea generator. You have an eye for trends before they pop, a love of narratives that stick, and the creative range to move from reactive TikToks to multi-week campaigns. You have an editorial POV, a love of content that connects, and a brain that sees both the big picture and the daily rhythm. Whether it’s a hero campaign, a community moment, or a reactive trend - you know how to brief talent, shape creative direction, and drive ideas from “what if” to “that’s a hit.” 

What You'll Do 

  • Engage our communities across all platforms, bringing the Sol de Janeiro brand to life on social and throughout on-the-ground content  
  • Lead the development of SDJ’s social editorial calendar and platform-specific storytelling strategies in partnership with Director of Social Media, Content & Community 
  • Act as the team’s internal creative strategist—bridging brand goals with social behavior, trends, and visual storytelling 
  • Concept, shape and lead the vision for content that supports always-on storytelling, brand and product campaigns and opportunistic socially native moments  
  • Write clear, compelling briefs for creators, freelancers, and cross-functional partners—bridging brand needs with creative opportunity 
  • Identify new content and platform opportunities based on market trends and dynamics to keep the brand fresh, relevant and culturally aligned  
  • Collaborate closely with Social Creators, the Community team, and Influencer & Brand Experience partners to ensure cohesion and creative consistency – maximizing and enhancing our social footprint  
  • Participate in consumer marketing and creative brainstorms, campaign development, and creative reviews—bringing POV, polish, and big-picture thinking 
  • Partner with regional teams to support global storytelling and content moments on our channels – showcasing IRL moments to foster trust, build communities worldwide and highlight our brands power to live beyond the screen  
  • Own social reporting - leveraging qualitative and quantitative metrics to glean meaningful insights that will inform actionable strategies  

 

What You Bring 

  • 5–7 years of experience in social strategy, creative strategy, editorial content, or digital brand storytelling for a brand, publisher or agency. 
  • A portfolio of platform-native work or campaign ideas that show originality, cultural awareness, and creative thinking, with a strong fluency short form content, with long form as a plus  
  • Deep platform knowledge and cultural fluency—especially on TikTok, Instagram, and YouTube Shorts. 
  • A passion for culture – a pulse on emerging trends, media and cultural landscape now as well as what's next  
  • Strong understanding of platform-native storytelling and editorial voice. 
  • A sharp editorial POV and a passion for crafting narratives that stick. 
  • Proven experience translating brand goals into social-first concepts and content. 
  • Strong writing, briefing, and communication skills—able to inspire and collaborate across teams. 
  • Exceptional communication skills—you’re as comfortable writing a killer brief as you are pitching a bold new idea. 
  • Comfortable being a change agent and implementing new ways of working in a rapidly growing team and organization  
  • Collaboration is paramount, working with cross-functional teams, dreaming and executing big is where you thrive  

This role follows a hybrid work model with three mandatory in-office days per week and requires candidates to be based in the NYC metro area.

Salary Range

$115,000 - $125,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.  The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time. 

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. 

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com. 

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro

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