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Executive Director, Global Emerging Retail

New York Metropolitan - Hybrid

Our Story

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.  

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. 

What You’ll Do

The Executive Director, Global Emerging Retail will lead the development of Sol de Janeiro’s next-generation retail strategy, crafting breakthrough flagship experiences, hospitality-driven brand spaces, and new-to-market retail models that integrate experiential, digital, and immersive storytelling.

This role will collaborate with Creative and Commercial to champion the global consumer journey across new retail markets—from department stores to social shopping, travel retail, and beyond—ensuring that every touchpoint is differentiated, deeply engaging, and commercially scalable.

This is an opportunity to redefine how a brand shows up in high-touch, high-engagement retail environments—transforming retail into culture, and commerce into community. 

What You’ll Be Working On

  • Define and own Sol de Janeiro’s global emerging retail roadmap, leading the strategy for flagship stores, pop-ups, spa collaborations, and hybrid retail experiences.
  • Pilot first-to-market retail models in key test markets, refining and scaling global best practices.
  • Develop and implement hospitality-driven retail strategies—including branded spa, hotel, and cafe partnerships—that turn Sol de Janeiro into a destination, not just a product brand.
  • Work closely with regional commercial to drive retail innovation in new channels (department stores, owned retail, travel retail, and more), ensuring deep consumer engagement and premium brand differentiation in these high-growth channels.
  • Partner closely with Global Creative to ensure that every retail touchpoint is visually, emotionally, and sensorially magnetic—not boring, not generic, but world-class.
  • Work with Global Consumer Engagement to integrate multi-sensory storytelling, gamification, and interactive experiences into all retail formats—turning stores into media, not just sales channels.
  • With Global Education, build next-gen education programs that empower retail associates and spa staff to become brand storytellers and experience curators.
  • Turn data into fresh, culture-driving strategy—constantly interpreting consumer behavior, emerging retail trends, and untapped commercial opportunities.
  • Work with the data team to own and analyze key performance metrics—foot traffic, conversion, repeat visits, social engagement—to ensure that every experience drives real business impact.
  • Partner with Finance, Commercial, and Regional Teams to build business cases and financial models that ensure profitability and long-term scalability.
  • Build scalable, flexible retail playbooks that allow regional teams to execute experiential strategies while customizing them for local market needs.
  • Work cross-functionally to ensure that owned retail, department stores, social commerce, and travel retail all have clear consumer journeys, seamless integration, and differentiated experiences.
  • Stay ahead of global consumer shifts, emerging technology, and hospitality trends, proactively adapting strategies to future-proof Sol de Janeiro’s retail presence.

How You’ll Know You’re a Fit

  • Successful launch and optimization of a flagship experiential retail concept in a single pilot market, providing a robust model for global rollout.
  • Clear, actionable toolkits and frameworks enabling regional teams to execute the global strategy while tailoring experiences for local audiences.
  • High-performing, centrally managed partnerships that elevate brand perception, deliver strong commercial returns, and consistently delight consumers.
  • Seamless integration of social shopping and interactive technologies into physical retail spaces, driving engagement and revenue growth.
  • Significant improvements in key financial metrics, including revenue, conversion, and repeat customer rates, validating the long-term viability of experiential retail investments.

Must Haves 

  • Bachelor’s degree in Business, Marketing, Hospitality, or a related field; MBA or equivalent commercial experience preferred.
  • 8+ years in senior retail leadership or brand activation roles, with proven success in designing and scaling experiential concepts globally.
  • Adept at building business cases, defining revenue targets, and using data to guide strategic decisions.
  • Demonstrated track record of managing luxury spa or hospitality partnerships, from concept creation to ongoing performance management.
  • Experience working across diverse markets; comfortable adapting strategies for local cultural and commercial needs.
  • Familiarity with social commerce, AR/VR, AI, and other emerging retail technologies to create integrated consumer journeys.
  • Exceptional communication skills, with the ability to coordinate cross-functional teams and influence senior stakeholders.

 

Salary Range

$180,000 - $250,000 USD

Why Sol de Janeiro?

  • Competitive salary and bonus program
  • Flexible hybrid work environment with opportunities for collaboration and growth
  • Inclusive culture that values diverse perspectives and celebrates individuality
  • The chance to be part of a fast-growing, award-winning global beauty brand

 The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time. 

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. 

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com. 

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro

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