Assistant Manager, International 360 Marketing

Our Story

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.  

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. 

What You’ll Do

The INTL 360 Marketing Assistant Manager will be working closely with the INTL 360 Marketing & Consumer Engagement Manager, overseeing the EMEA, TR & UKI regions. 

This role offers a unique opportunity to gain comprehensive exposure to the full marketing ecosystem of a fast-paced, international beauty brand. The assistant manager will support in the development of marketing strategies, campaign tools, analysis, content development, and global/regional coordination, but also contribute to cross-functions missions. 

 

What You'll be Working On 

CONSUMER ENGAGEMENT MISSIONS

PAID MEDIA (30%)

• Media briefs: Co-build media brief for big bets, always-on & ad-hoc campaigns, and follow-up with agencies.  

• Paid social platforms: Act as INTL support with media agencies & regional teams on platforms set-up, updates… 

• Post-mortem report (PBA): Support on consolidating INTL post-campaign reports in collaboration with agencies & regions, for big bets & always-on. 

• Insights & intelligence: Gather market/social trends, consumer behavior, competitive analysis, platform updates & learnings with partners (Google, Meta, TikTok, etc.) to elevate media expertise across teams. 

360 MARKETING & CONSUMER ENGAGEMENT (25%)

• Big Bet Toolkit: Support on toolkit building (consumer engagement for trade & consumer events, online, CRM & organic social) & support on regional execution. 

• Always-on toolkit: Co-build toolkit (consumer engagement, online, CRM, paid, social) and support regional execution. 

• Asset management: Coordinate deadlines, timing, needs & exclusive content with Global, INTL Creative, VM & Regions. 

• Copy & translations: Manage translation projects across all channels (VM, paid, social, video, OOH, education).  

• Weekly newsletters: Support weekly INTL Marketing 360 & Product newsletters, ensuring assets/toolkits links are up to date. 

• Competitor best practices: Curate monthly highlights (launches, campaigns, sets, GWP, KSM, social) to inspire teams.  

ONLINE & CRM (20%)

• Online experience: Build, cascade & coordinate guidelines for big bets, always-on & ad-hoc (app-preview, homepage, PPage, UGC videos) in collaboration with Global & US Teams. 

• CRM strategy: Analyze CRM mechanisms, co-create playbooks/templates, define segments & coordinate with regions on big bets/ad-hoc. 

PRODUCT (20%)

• Product information: Support markets with pack shots, artwork & sample orders, UPC…  

• GWP (Gift With Purchase): Coordinate key information (IWD, regions’ quantities…) and support on overall GWP development for INTL 

ORGANIC SOCIAL (5%)

• Social guidebook: Create INTL social guide for campaigns & always-on (assets, exclusive content, captions, hashtags). 

• Regional requests: Manage social asset requests from regions in collaboration with Global & US teams. 

 How You'll Know Your a Fit 

The role requires a strong sense of organization, attention to detail, rigorous, ability to work in fast-paced environment. This role suits someone with an interest in both strategic and operational marketing tasks. It is ideal for a candidate looking to deepen their understanding of consumer engagement, 360 campaign strategy, within a dynamic and collaborative environment. What You’ll Bring: 

• Flexibility & Agility: you thrive on change, never shy away from new challenges, and pivot quickly when priorities shift. 

• Time Management Mastery: you organize, plan, and prioritize your own tasks, and often the team’s, ensuring smooth, on-time delivery. 

• Strong analytical skills, with ability to synthesize campaign and consumer data into actionable insights and business recommendations.  

• Attention to Detail: from proofreading copy to tracking deadlines, your rigor ensures nothing slips through the cracks. 

• Collaborative Spirit: you build strong relationships, openly share feedback, and genuinely watch each other’s backs. 

• Strong Communication: you articulate briefs clearly, synthesize complex data into actionable insights, and keep stakeholders aligned. 

 

Must Haves

• Fluent in English (spoken and written) 

• Minimum 2 to 3 years' experience in retail/cosmetics/luxury goods 

• Noticeable experience in marketing (paid media, online & CRM or consumer engagement).  

• Rigor, autonomy, organization, adaptability, and proactivity are essentials for the job.  

• A passion for consumer culture, beauty and trends, with ability to spot emerging opportunities and translate them into engagement strategies  

• Clear understanding of how consumer engagement activities drive business results (acquisition, conversion, RS growth) 

• Strong team player with excellent collaboration skills and the ability to work with multiple stakeholders across functions 

• Entrepreneurial, resourceful and comfortable taking initiative in a fast-paced, high-growth environment. 

• Thoughtful, empathetic, and positive attitude 

 #LI-Hybrid

 

Why Sol de Janeiro?

• Competitive salary and bonus program
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand

 The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time. 

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. 

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com. 

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro