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Manager, Global Social Community

New York Metropolitan - Hybrid

Our Story

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.  

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. 

What You’ll Do

The Manager, Global Social Community, will be the architect of how Sol de Janeiro builds and sustains relationships with its most passionate fans online, which impacts their offline experience. You will evolve our community function from reactive engagement to a proactive, intelligence-driven operation that turns everyday fandom into lasting advocacy and real business growth. You will own community platforms with the support of the Senior Manager, Social Media while advancing how we listen and respond to, as well as engage with, our fans and culture.

The role reports into the Senior Manager, Global Social Media and has 1 part-time direct report.

Community Platform Strategy & Growth

  • Architect and execute an always-on community engagement strategy that deepens relationships with our most passionate fans across all touchpoints — digital and IRL
  • Own all existing and emerging community platforms, with immediate priority on scaling TYB to activate super-fans, generate authentic content, and create offline engagement opportunities
  • Expand SDJ's presence across social platforms and cultural conversations to increase brand visibility and relevance in collaboration with the content and brand experience team — proactively inserting the brand into the right moments, especially with our most loyal community
  • Put a standard operating process in place for proactive community engagement opportunities where Sol de Janeiro has the right to play and reach new audiences

 

Social Listening & Community Intelligence

  • Advance our social listening, insights, and reporting capabilities — translating fan emotions and behaviors into actionable intelligence that informs social, content, and broader marketing strategy
  • Establish and own frameworks for measuring community health and growth, and provide cross-functional teams with recommendations that shape brand, product, and campaign decisions
  • Manage and socialize all monthly community reporting to key stakeholders
  • Collaborate with Cx and DTC on next-generation community management tools

Creator & Partnership Ecosystem

  • Manage the lifecycle of content creator partnerships for SDJ owned social channels and co-branded social collaborations — from discovery and outreach through briefing, execution, and performance reporting
  • Build and manage a roster of social creators, brand ambassadors, and loyal fans who generate evergreen and campaign content that fuels the broader marketing engine
  • Develop this function in close partnership with the growing global influencer organization, establishing community-to-creator pipelines that surface authentic voices at every tier

Day-to-Day Community Presence

  • Maintain a consistent, brand-right voice across all social platforms — deploy a hands-on-keyboard, in-platform approach to monitoring comments, DMs, tags, and mentions in a way that feels warm, genuine, and distinctly SDJ while aided by Cx platforms
  • Identify outstanding creators and loyal fans who organically engage with the brand and flag opportunities for deeper partnership
  • Monitor, identify, and escalate positive and negative sentiment in a timely manner; partner with CX to resolve customer-service-related issues swiftly
  • Report on community trends, cultural conversations, and emerging signals that are relevant to the brand

Must Haves 

  • Experience & Skills

    • 5+ years in social media community management, brand community, or a related role — ideally within beauty, lifestyle, or a consumer brand with a passionate fan base
    • Deep fluency across Instagram, TikTok, Pinterest, YouTube, Facebook, and emerging platforms — you live in these channels and understand how they behave and you are genuinely curious about consistently keeping up with the latest developments
    • Demonstrated experience supporting building or scaling a community platform (Close Friends Group, TYB, Discord, or similar); enthusiasm for the TYB ecosystem is a plus
    • Strong analytical instincts — you are fluent in social management platforms (such as Dash, Nectar, Tribe Dynamics, Brand Bastian) and know how to turn social listening data and community signals into strategy, not just reporting
    • Experience managing creator relationships and/or influencer partnerships at any stage of the lifecycle
    • Excellent written communication with an instinct for brand voice; you can shift from a heartfelt fan reply to a polished stakeholder report without missing a beat

     

    How You Show Up

    • You're a proactive self-starter who doesn't wait to be told what the community is saying — you already know
    • You are a team player – brainstorming and working with a winning team give you energy
    • You think in systems: you don't just engage; you build the infrastructure that makes engagement scalable and measurable
    • You move quickly and operate with editorial judgment — you know when to escalate, when to act, and when to flag
    • You bring genuine enthusiasm for the world we are building and embody the energetic and bold spirit of Sol

     

 

Salary Range

$95,000 - $110,000 USD

Why Sol de Janeiro?

  • Competitive salary and bonus program for full-time team members
  • Flexible hybrid work environment with opportunities for collaboration and growth
  • Inclusive culture that values diverse perspectives and celebrates individuality
  • The chance to be part of a fast-growing, award-winning global beauty brand

 The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time. 

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. 

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com. 

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro

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