Back to jobs
New

Performance Marketing Specialist

Remote US

Who we are.

Solo enables companies to Connect, Secure and Observe modern applications – APIs, Microservices and Data – with the industry’s leading API and Service Mesh Management Platform (“Gloo”). Solo innovations allow companies to stay on the leading edge of both technology and business possibilities.

Solo is a VC-backed company, founded in 2017 by Idit Levine. In 2021, Solo was valued at $1B. Solo’s customers are some of the largest in the world, spanning all geographies and industries. Solo’s team has deep expertise in Cloud Computing, Linux, Containers, Kubernetes, Service Mesh, APIs, Security, Microservice Applications, Application Modernization, GraphQL, and eBPF.

About the role.

We are seeking a Performance Marketing Specialist to join our Growth team and drive measurable acquisition across paid media, SEO/AEO, and our digital web ecosystem. This is a high-impact role for a digital marketer who excels at Google Ads, LinkedIn Ads, SEO/AEO execution, and Webflow content updates.

This role specializes in aggregating, organizing, and activating technical content across digital channels, transforming inputs from Product Marketing, Engineering, and Field into high-performing paid campaigns, optimized landing pages, and scalable web experiences.

You will partner closely with Product Marketing, Sales, Field Marketing, Engineering, and our OSS communities to ensure Solo.io’s digital presence is discoverable, optimized, and driving pipeline.

Job Description:

  • Paid Media & Digital Acquisition
    • Plan, build, and optimize paid campaigns across Google Search, Google ProMax, LinkedIn Ads, and retargeting platforms.
    • Manage keyword strategy, bidding, creative iteration, A/B testing, audience targeting, and campaign performance.
    • Coordinate closely with Growth and PMM to support product launches, webinars, events, and OSS initiatives.
    • Improve landing page and conversion performance through iterative testing and data-driven optimization.
  • SEO Strategy & Execution
    • Own on-page and technical SEO improvements across Solo.io content.
    • Conduct keyword research, search intent analysis, and competitive SEO insights across cloud and AI topics.
    • Optimize page structure, metadata, H1/H2 hierarchy, URL structure, internal linking, and schema (if needed).
    • Monitor SEO health using Google Search Console, GA4, and other tools, and recommend improvement paths.
  • Webflow Execution
    • Update and maintain pages on Solo.io using Webflow, including new sections, layout refinement, CMS edits, metadata, CTAs, and forms.
    • Implement light HTML/CSS modifications for styling or functional tweaks.
    • Ensure responsive design, page speed, accessibility compliance, and tracking accuracy.
    • Partner with Engineering for deeper Webflow or front-end issues.
  • OSS Microsite Collaboration
    • Prepare content, structural updates, and metadata changes for OSS microsites.
    • Ensure consistency across Solo.io and OSS ecosystem assets.
  • Digital Content Aggregation & Production
    • Aggregate technical content from PMM, Engineering, Field Marketing, and OSS contributors and translate into structured digital components.
    • Maintain organized content systems and reusable modules for paid campaigns and SEO opportunities.
    • Support the creation and maintenance of landing pages, webinar/event pages, and resource hubs.
  • Analytics, Tagging & Performance Management
    • Apply GA4 tagging, event tracking, and UTM standards across campaigns and Webflow pages.
    • Track and analyze performance across paid, organic, and web channels; identify root causes and optimization opportunities.
    • Recommend and support A/B tests across ads, landing pages, and digital experiences.

Job Requirements:

  • 3 - 6+ years of hands-on experience in performance marketing, PPC, SEO, or digital marketing (B2B SaaS preferred).
  • Strong experience running Google Ads (Search, Display, Video) and LinkedIn Ads.
  • Solid understanding of SEO fundamentals: metadata, on-page optimization, keyword research, URL strategy, link structure.
  • Proficiency with Webflow for website updates and light development (HTML/CSS familiarity preferred).
  • Strong analytical skills using GA4, GSC, Ads Manager dashboards, and related tools.
  • Experience in cloud-native, networking, developer tooling, or AI/ML is a plus, but curiosity and technical aptitude matter most.
  • Ability to travel on occasion within the US and internationally to participate in team meetings and company events

What you’ll love about Solo.

At Solo, our culture is all about hiring great people, creating a fun and fast-paced work culture, and letting our teams work with our customers to successfully solve their challenges.

Solo works collaboratively with our customers, partners and open source communities to deliver technology innovation, technology solutions, architectural best-practices, and hands-on education. Solo uses a unique engagement model with our customers that allows us to quickly make them successful, and continue to work closely with them as their production environments grow.

 

Applicants must be authorized to work in the United States now and in the future as Solo is unable to provide visa sponsorship.

Solo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Create a Job Alert

Interested in building your career at Solo.io, Inc.? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Solo does not provide employment sponsorship at this time so candidates must be authorized to work in the United States without sponsorship now and in the future.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Solo.io, Inc.’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.