Senior Staff Product Marketing Manager
Sonatus is a well-funded, fast-paced, and fast-growing company whose technologies and software help automakers build dynamic software-defined vehicles. With two generations of solutions already on the road with a top global OEM, our vehicle and cloud software solutions are at the forefront of the digital transformation of vehicles. The Sonatus team is a talented and diverse collection of technology and automotive specialists hailing from many of the most prominent companies in their respective industries.
Duties and Responsibilities
- Own Product Positioning & Messaging: Develop clear, compelling messaging that differentiates Sonatus’ products in the market.
- Content Creation: Create high-impact PowerPoint presentations, white papers, case studies, web content, and videos (to be produced by our video agencies) to drive engagement,
- Market Expertise: Leverage automotive and software expertise to tailor messaging to diverse audiences, including technical and business decision-makers.
- Cross-functional Collaboration: Partner with Product, Engineering, and Sales teams to gather insights and craft effective marketing strategies.
- Campaign Management: Lead outbound messaging strategies for one or more product lines, ensuring brand consistency and resonance with target audiences.
- Market and Competitive Research: Use primary and secondary research to identify target market segments and distill competitive differentiation.
Qualifications and Experience
- Experience: Minimum 8 years in product marketing within software solutions; automotive experience, including commercial vehicles, is highly desirable.
- Education: Technical background, ideally paired with an MBA.
- Personal Attributes: Self-starter, resourceful, and skilled at owning all facets of product marketing
- Note: You will be asked for writing, presentation, and other content examples from successful marketing campaigns.
Desired Skills and Experience
- Exceptional storytelling, verbal, and written communication skills
- Proficient in PowerPoint and skilled in producing concise, impactful presentations
- Experience with white paper and case study development, ideally including direct authorship of medium- and long-format content
- Experience with multimodal content for demos, audio, and video podcasts
- Ability to learn new technologies swiftly and engage with subject matter experts effictively
The posted salary range is a general guideline and represents a good faith estimate of what Sonatus ("Company") could reasonably expect to pay for this position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, geographic location and external market pay for comparable jobs. The Company reserves the right to modify this range in the future, as needed, as market conditions change.
Pay range for this role
$172,000 - $236,500 USD
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