Director, Body Service Line Management

Sono Bello is America's top cosmetic surgery specialist, with 185+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now.

This position is fully remote for candidates based in the Chicago, IL area, with the possibility of transitioning to a hybrid work model.

The Body Service Line is built on Sono Bello’s flagship liposuction procedures, and an expanding portfolio of skin-focused offerings is the business. It is the engine that launched the company, funded its national expansion, and established Sono Bello as the category leader in aesthetic surgery. Every center in the network, every operational capability, and every trusted patient relationship traces back to the strength and continued growth of this service line.

That foundation is also the opportunity. The Body Service Line is large, established, and nationally scaled and it still has significant runway ahead. This is a business where a sharp leader with the right commercial instincts and operational discipline can make a real mark.

Sono Bello offers our team members the opportunity to take ownership of complex, high-impact initiatives, work alongside an experienced executive team, and play a central role in shaping the future of a scaled, growth-oriented healthcare organization while working in the dynamic and rapidly evolving medical aesthetics category.

Role Overview: 

The Director, Body Service Line Management is a senior leadership role within Sono Bello’s Products & Service Lines organization, responsible for developing, scaling, and optimizing products and services across Sono Bello’s national network.

This role has end-to-end ownership of Sono Bello’s Body Service Line the commercial core of the business, encompassing liposuction and a growing portfolio of skin removal and tightening focused procedures. The Director will be accountable for commercial performance, P&L results, and disciplined execution, with a mandate to drive growth through smarter segmentation, stronger patient experience, sharper clinical and operational standards, and continued expansion of a service line that already operates at national scale.

This is not a maintenance role. The Body Service Line has the reach, the investment, the infrastructure, and the patient trust that most businesses spend years building. What it needs is a leader who sees the untapped opportunity clearly and has the commercial instincts and operational discipline to capture it.

Success in this role requires a commercial, operator-oriented leader who combines strong financial acumen with the ability to deliver results in a matrixed environment. While this role does not directly manage marketing, sales, or center operations, it works closely with those teams to optimize the full patient journey — from segmentation and acquisition through post-operative care, outcomes, and advocacy.

This Director has a peer leading the launch and expansion of a new service line in an adjacent category — an important strategic investment that reflects the company’s ambition to grow its portfolio. The two roles are complementary: the peer role is building something new; this role is accelerating something proven. Both matter enormously to the company’s future.

An early and important deliverable of this role will be a recommendation on the team structure needed to support the service line’s growth ambitions. The Director will work with senior leadership to evaluate, design, and build the team needed to scale and dramatically grow this business.

KEY RESPONSIBILITIES

Service Line Strategy & Growth

• Own the service line strategy, roadmap, and growth plan for the Body Service Line — including liposuction and the expanding portfolio of skin procedures — ensuring alignment with financial targets and long-term growth objectives.
• Identify, prioritize, and develop initiatives that drive incremental revenue growth, margin improvement, and service line scalability — drawing on what is already working and building on it with discipline.
• Monitor market trends, competitive dynamics, and patient needs to inform service line evolution, differentiation, and positioning across a growing and increasingly competitive landscape.
• Define where the Body Service Line has room to grow — whether through improved conversion, expanded patient segments, stronger retention, portfolio innovation, or clinical advancement — and build the plan to get there.

P&L Ownership & Financial Performance

• Maintain full P&L responsibility for the Body Service Line, including revenue performance, margin management, and cost discipline.
• Partner closely with Finance and Field Leadership to develop budgets, forecasts, and ROI-based business cases for growth initiatives, operational investments, and expansion phases.
• Establish performance targets and manage results against monthly, quarterly, and annual goals.

Cross-Functional Leadership & Execution
•    Drive execution of the service line through close cross-functional partnership, working with:
◦    Marketing, Acquisition and Sales teams on segmentation, positioning, demand generation, and funnel conversion
◦    Operations and field leadership on center readiness, workflows, and consistent execution
◦    Clinical leadership on program design, quality standards, and outcomes
◦    Supply chain, finance, and analytics teams on cost structure, availability, and performance insights
•    Serve as the primary business owner and integrator for the Body Service Line, ensuring alignment across functions without direct line authority.

Team Building & Development
•    Assess the current support structure, identify gaps, and develop a grounded recommendation on the team needed to drive the service line’s next phase of growth.
•    Work with senior leadership to evaluate, gain alignment on, and implement the recommended team design.
•    Once the team is in place, build a high-performing culture focused on accountability, collaboration, and results.

Patient Experience & Operational Excellence
•    Set clear standards and priorities to ensure a high-quality, end-to-end patient experience across all touchpoints for Body Service Line patients.
•    Identify opportunities to improve operational performance and scalability, partnering with operations leaders to implement changes across a 130+ center national footprint.
•    Define, monitor, and act on key performance indicators across clinical, operational, and commercial dimensions of the service line.

Senior Leadership Partnership
•    Act as a trusted partner to the senior leadership team, including the Chief Growth Officer, SVP Acquisition Marketing, CFO, CMO, Chief Medical Officer, Chief Commercial Officer, and their extended teams.
•    Communicate progress, risks, and opportunities through clear, data-driven insights and actionable recommendations.

QUALIFICATIONS & EXPERIENCE
•    10–15+ years of experience in service line management, product management, brand management, or general management roles with direct P&L responsibility. Consulting background with implementation experience could also thrive in this role.  
•    Proven experience operating and scaling a line of business — ideally with a focus on growth, optimization, and performance improvement within an established offering.
•    Strong financial acumen, including budgeting, forecasting, ROI analysis, and performance management.
•    Demonstrated ability to lead through influence in complex, matrixed organizations.
•    Experience designing or recommending team structures; comfort operating in an ambiguous, resource-light environment while building toward scale.
•    Background in multi-unit, distributed retail and/or healthcare environments preferred.
•    Track record of combining hands-on execution with strategic planning and long-term growth orientation.
•    Strong collaboration, communication, and stakeholder management skills.

LEADERSHIP ATTRIBUTES
•    Commercially minded operator with a bias toward action and measurable outcomes
•    Strategic thinker who translates vision into executable, results-driven plans
•    Sees opportunity inside a scaled business — able to identify where significant growth remains and build the case for capturing it
•    Data-driven decision maker with sound business judgment
•    Effective partner to senior leaders and cross-functional teams
•    Comfortable navigating ambiguity and building structure where it does not yet exist

COMPENSATION:

At Sono Bello, we believe that our team members are the keys to our success. The compensation range for this role is $180,000 - $225,000 + Bonus.

BENEFITS: 

• Medical, Dental, Vision, Life Insurance
• 401k with match, EAP, PTO, and paid holidays

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Pay may vary by location, and actual compensation depends on factors like qualifications, experience, skills, and business needs. Sono Bello may adjust this range in the future. Full-time employees may also receive benefits such as incentives, equity, health coverage, 401(k) matching, paid time off, and parental leave.

Benefits Package includes Medical, Dental, Vision, Life Insurance, 401K, EAP, PTO, and Paid Holidays. (Benefits eligibility may vary based on employment status.)

For applicants located in CA: link