New

Licensed Merchandise Retail Marketing Manager

United States, San Mateo, CA

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Licensed Merchandise Retail Marketing Manager

We are seeking a highly motivated, organized and detail-oriented manager to join our Global Licensed Merchandise Retail Marketing team. In this role, you will collaborate with both internal cross-functional teams and external partners to drive the marketing of PlayStation branded licensed merchandise, internationally. The ideal candidate will have a strong background in marketing with a focus in the retail category both online and physical, robust project management skills, and a passion for delivering measurable results for the business.

Key Responsibilities:

  • Work closely with the Director, Integrated Marketing, Special Projects & the Licensed Merchandise team to develop and execute PlayStation’s licensed merchandise retail marketing program
  • Partner with large number of internal functions to develop processes and channel strategies from development to execution -
  • Be part of a team building the product franchise story - the aspects of which are all part of the narrative we must communicate to our fanbases.
  • Manage partners and their scope of work to ensure successful execution of retail marketing programs achieving forecasted objectives in alignment with the budget.
  • Coordinate with the team’s data and analytics function, supporting development of processes to synthesize Brick-and-Mortar Retail and eCommerce business performance data to help shape go-to-market strategies and in-market performance
  • Support development of meeting presentations through the creation of powerful selling stories, rooted in insights on brand equity, innovation, and category management syndicate data
  • Manage campaigns from end to end, working with multiple internal and external parties:
    • Creative ideation
    • Creative briefing
    • Managing asset reviews and approvals
    • Campaign planning with relevant teams and stakeholders
    • Execution and roll out of campaigns across all marketing channels
    • Gathering analytical and qualitative evaluation
    • Creating summaries of campaigns and projects for internal and external distribution

What we're looking for:

  • This candidate will have solid experience working in an omni-channel environment - not just in-store marketing, but digital and social, with a specific tie to product.
  • Very strong verbal, written, and visual presentation communication skills
  • The candidate will be comfortable preparing presentations and presenting to Field Sales and our Retail Partners
  • Strong analytical and organizational skills; attention to detail
  • Strong collaborative skillset with cross-functional teams is critical for alignment to strategies and executions
  • Experience of translating data into actionable insights and selling stories
  • Proven experience in taking overarching communications strategy into tactical execution
  • Ability to stay focused on key priorities and bring solutions; to drive distribution and grow consumption
  • Commitment to results; ability to incorporate new learning into existing plans and act decisively
  • Excellent interpersonal skills; ability to interact with all personality types and behaviours
  • Ability to work effectively in and adapt to a high-pressure, fast-paced environment
  • Must be interested in learning and adapting to a rapidly shifting landscape
  • Passion for entertainment and culture is a must for this team
  • Bachelor's Degree required, Master’s Degree a plus

 

#LI-SV1

 

 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role
is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

 

The estimated base pay range for this role is listed below.

$123,700 - $185,500 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf


Select...
Select...
Select...
Select...
Select...
Select...

US Voluntary Demographic Question

 

Voluntary Self-Identification

Our vision at PlayStation is to bring out the best in our global team members by creating a sense of belonging, being a place where they can grow, and ensuring everyone feels valued, heard, and supported so we can push the boundaries of play. That vision begins our candidates, and we are working to better understand the diversity of our candidate population.  
 
This data will also be aggregated and sent to the government for reporting purposes. Please know that the completion of this form is entirely voluntary. Your personally identifiable information (name, address, etc) will not be considered in the hiring process or thereafter. Any information that you choose to provide will be recorded and maintained in a confidential file for XX time.

 

Protected Veteran

You are a “protected veteran” under United States law if any of the following apply to you:

  • Disabled Veteran: a veteran of the U.S. military who is entitled to compensation (or who would be entitled to compensation if not for the receipt of military retired pay) under the administration of the Secretary of Veterans Affairs and/or a person who was discharged or released from active duty because of a service-connected disability. 
  • Recently Separated Veteran: a veteran who has discharged or released from active duty in the U.S. military within the last three years.
  • Armed Forces Service Medal Veteran: a veteran who, while serving on active duty in the U.S. military, participated in a U.S. military operation for which an Armed Forces Service Medal was awarded pursuant to Executive Order 12985.

 

Disability

Under U.S. law, you are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and will not be seen by selecting officials or anyone else involved in making personnel decisions, nor will it be shared with our accommodations team . Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...