Job Application for Director, Growth Marketing (Go-To-Market) at PlayStation Global

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Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role overview:

The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).

This role is a pivotal leadership role in the team accountable for the strategic implementation of performance focused marketing, dedicated to driving profitable business growth by harvesting incremental demand & driving recurring relationships through successfully delivering customer outcomes.

What you'll be doing:

Leadership & Team Development: Build, mentor, and manage a team of marketing managers and senior managers, operating across multiple geographic regions
End-to-End Campaign Management: Oversee the execution of comprehensive marketing campaigns for Stores and Services, ensuring excellence across all touchpoints. Lead the design, planning, and execution of go-to-market strategies for campaigns and promotions, utilizing both Paid and Owned/Operated channels.
Campaign Automation: Work with cross functional teams to build automation capabilities (i.e DCO) that will enable the robust & fast deliver of campaigns to the relevant channels for execution
Campaign optimisation: Collaborate with the Performance Management function to find opportunities to optimise creative & campaign/promotions performance
Revenue Growth: Drive multi-million-dollar incremental performance by supporting innovative promotional activities and campaigns.
Brand Articulation: Responsible for the articulation, orchestration of the value proposition, brand positioning & point of differentiation for our Store & Services businesses, and how best to convey this to our customers by creating compelling marketing campaigns and meaningful activations to bring our value proposition to life
Creative Development: Collaborate with Brand teams, agencies and in-house creative teams to create global brand and creative toolkits for Stores and Services
Brand Stewardship: Serve as the brand guardian for Store & Services, ensuring a consistent and cohesive brand identity to all campaigns
Cross-Functional Collaboration: Responsible for partnering with broader marketing teams to evangelise PS store & services in everything we do across the organisation
Stakeholder Engagement: Act as the primary marketing lead and point of contact for horizontal delivery stakeholder groups, engaging with senior leaders from manager to SVP level.
Consumer Insight Alignment: Work with consumer insights teams to ensure campaigns, brand positioning, and go-to-market strategies align with customer expectations and preferences.

What we're looking for:

15+ years in marketing roles preferably across Gaming/Entrainment vertical in creative or performance roles
A history of successfully operating in complex global organisations and being able to influence growth
Accomplished in setting up/enhancing processes for campaign or creative delivery at scale (multi market/product)
Experience with Dynamic content optimisation & creative/campaign automation tools
A strong leader who has managed geographically dispersed team

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We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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Director, Growth Marketing (Go-To-Market)

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