Job Application for Growth Marketing Manager, Go-to-market Promotions at PlayStation Global

tags.new

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role Overview:

The PlayStation Store & Services Growth Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).

This role will report directly to the Growth Marketing Go-to-Market team and plays a key role in driving the creation, delivery, and optimization of innovative promotional campaigns. As a vital contributor to the team, you will be responsible for scoping, delivering, and optimising processes and workflows to increase the velocity and volume of outputs while maintaining alignment with brand guidelines and channel requirements.

What you'll be doing:

Creative Promotional Development: Drive the creation and optimization of promotional assets that enhance growth marketing initiatives.
Strategic Contribution: Collaborate on the creative strategy for Store & Services promotions, ensuring assets are utilized effectively to support business objectives.
Execution Excellence: Ensure the timely delivery of creative assets tailored to channel execution, aligning them with brand standards and specific channel requirements.
Process Enhancement: Support the scoping, implementation, and automation of workflows to boost output efficiency and scalability.
Experimentation and Testing: Drive creative experimentation by developing and supporting a robust test-and-learn agenda to inform future campaign strategies.
Performance Analysis: Utilize performance reporting to assess the effectiveness of promotional campaigns across various formats, sizes, and creatives, working closely with the performance management & creative teams to optimize results.
Audience Strategy: Collaborate to establish the most effective audience targeting strategies to align with business goals and maximize impact.
Innovative Growth Strategies: Brainstorm and implement new creative growth strategies, continuously monitoring digital trends, competitor activity, and industry best practices to refine ongoing plans.

What we're looking for:

7+ years in marketing roles preferably across the Gaming/Entrainment vertical in creative or performance roles
A history of successfully operating in complex matrix global organisations
Comfortable supporting setting up/enhancing processes for campaign or creative delivery at scale (multi market/product)
Experience with Dynamic content optimisation & creative/campaign automation tools would be beneficia

Benefits:

Discretionary bonus opportunity
Hybrid working model (FlexModes)
Private Medical Insurance
Dental Scheme
25 days holiday per year
On Site Gym
Subsidised Café
Free soft drinks
On site bar
Access to cycle garage and showers

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

First Name

Last Name

Phone

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Website

What are your salary expectations?

What is your current notice period?

Select...

Depending upon where you are currently living, it may be necessary for you to relocate if you are appointed to this role. In order that we can ensure that we promptly provide any appropriate relocation support, please confirm the location at which you currently reside.

Select...

If other, please provide.

Have you previously worked for Sony?

Select...

How did you hear about this job?

Select...

If Employee Referral, please provide the name of the employee who referred you.

Do you wish to be considered for other roles?

Select...

Do you hold the right to work in the UK?

Select...

If Other, please provide additional information regarding your right to work in the UK.

Would you like to stay connected with us?

Select...

Question: Stay Connected for Future Opportunities?

Thank you so much for considering a role with us! Should this position not be the perfect fit right now, we would be excited about the chance to explore future opportunities with you. By selecting "Yes," you’ll allow us to keep your details on file for the next 24 months. This means we can reach out to you about other exciting roles that may fit your skills and interests as they come up. We’re eager to stay connected!

We take your privacy seriously and will ensure your information is securely stored and used only for recruitment purposes, as outlined in our (Candidate Privacy Notice). Please take a moment to review it for more details.

UK Diversity & Inclusion - Voluntary Equal Opportunity Monitoring

Sony Interactive Entertainment Europe Limited (‘SIEE’) is committed to ensuring that all job applicants and members of staff are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. Collecting diversity data is intended to help SIEE maintain equal opportunities best practice and identify barriers to workforce equality and diversity. Please read this notification and consent before you decide whether to submit your diversity data in the survey below.

SIEE will treat all survey responses in the strictest confidence, and our personnel with decision-making role in the recruitment process can only see aggregated reports on the results of the survey and cannot allocate these aggregated reports to individual applicants. There is no obligation on you to provide diversity data, SIEE will treat all applicants the same regardless of whether they provide diversity data or not, and any responses to the survey will not affect our decision on your application.

You can withdraw your consent at any time. The withdrawal of your consent does not affect the lawfulness of the processing of your diversity data based on your consent before its withdrawal.

Please tick this box to confirm that you explicitly consent to providing the diversity data below, including the below sensitive information on your racial or ethnic origin, your sexual orientation and your gender identity, and to SIEE using this data as

Select...

How would you describe your gender identity?

Select...

How would you describe your nationality and/or ethnicity?

Select...

Do you identify as transgender?

Select...

How would you describe your sexual orientation?

Select...

Growth Marketing Manager, Go-to-market Promotions

Apply for this job

UK Diversity & Inclusion - Voluntary Equal Opportunity Monitoring