Change & Go-to-Market Manager 

United States, San Mateo, CA

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

 

Change & Go-to-Market Manager 
San Mateo, CA (hybrid) 

Sony Interactive Entertainment (PlayStation) is seeking a Change & GTM Manager to lead and deliver strategic commercial initiatives at global scale. This role goes beyond project delivery – it is about owning the end-to-end go-to-market lifecycle. From customer insights and planning through launch, adoption, and retention, you will enable transformative customer experiences, operational excellence, and measurable revenue growth. You will partner with diverse teams—product, engineering, design, data science, marketing, legal, finance, and operations—to deliver innovation as part of the Direct to Consumer (D2C). 

This role requires someone who thrives at the intersection of strategy, planning, and execution, with the ability to deliver measurable commercial outcomes consistently, with speed and agility. 

What You’ll Do

* Lead the full GTM lifecycle — driving the planning, execution, and delivery of strategic commercial initiatives from insights and positioning through launch, adoption, retention, and continuous optimization.
* Shape GTM strategy by analysing market trends, competitive intelligence, and customer behaviours to inform positioning and differentiation.
* Define and track commercial KPIs (adoption, retention, churn, LTV), translating insights into change roadmaps, adoption strategies, and measurable business outcomes.
* Build scalable GTM playbooks and change management plans — ensuring business readiness, stakeholder alignment, and repeatable best practices across products, markets, and teams.
* Orchestrate cross-functional execution across global product, engineering, marketing, finance, and operations, with transparent tracking of risks, dependencies, and performance.
* Partner with Data Science and ML teams to embed predictive models, personalization, and experimentation frameworks.
* Champion innovation and change leadership through compelling storytelling, executive engagement, and scaling operations with automation, processes, and tooling. 

What You’ll Bring

* Minimum 5 years of prior experience in digital commerce, preferably in games, entertainment or technology  
* Advanced expertise in agile project & product management, with a proven record of delivering complex, high-impact, cross-functional initiatives.
* Strong data fluency — able to interpret insights, guide decisions, and drive action across the GTM lifecycle.
* Proven ability to connect strategy to execution, linking strategic goals to operational delivery and measurable commercial outcomes.
* Experience in business readiness and change management for digital GTM, including pricing, subscriptions, personalization, and growth initiatives.
* Familiarity with experimentation frameworks and data-driven iteration, leveraging A/B testing and continuous optimization to improve adoption and retention.
* Exceptional communication, facilitation, and stakeholder management skills, with the ability to influence at executive level.
* Relevant certifications (PMP, PRINCE2, Agile, Prosci) are a plus. 

What We Value

* Pace and Agility to react adjust to changed needs 
* Passion for delivering measurable business and customer value.
* Curiosity to learn from insights and translate data into action.
* A growth mindset and continuous improvement approach.
* Respect for diverse perspectives, backgrounds, and experiences.
* Commitment to collaboration, transparency, and accountability.
* Acting as a strong voice of the customer and the market. 
 

 

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

 

The estimated base pay range for this role is listed below.

$123,000 - $184,600 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...

US Voluntary Demographic Question

 

Voluntary Self-Identification

Our vision at PlayStation is to bring out the best in our global team members by creating a sense of belonging, being a place where they can grow, and ensuring everyone feels valued, heard, and supported so we can push the boundaries of play. That vision begins our candidates, and we are working to better understand the diversity of our candidate population.  
 
This data will also be aggregated and sent to the government for reporting purposes. Please know that the completion of this form is entirely voluntary. Your personally identifiable information (name, address, etc) will not be considered in the hiring process or thereafter. Any information that you choose to provide will be recorded and maintained in a confidential file for XX time.

 

Protected Veteran

You are a “protected veteran” under United States law if any of the following apply to you:

  • Disabled Veteran: a veteran of the U.S. military who is entitled to compensation (or who would be entitled to compensation if not for the receipt of military retired pay) under the administration of the Secretary of Veterans Affairs and/or a person who was discharged or released from active duty because of a service-connected disability. 
  • Recently Separated Veteran: a veteran who has discharged or released from active duty in the U.S. military within the last three years.
  • Armed Forces Service Medal Veteran: a veteran who, while serving on active duty in the U.S. military, participated in a U.S. military operation for which an Armed Forces Service Medal was awarded pursuant to Executive Order 12985.

 

Disability

Under U.S. law, you are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and will not be seen by selecting officials or anyone else involved in making personnel decisions, nor will it be shared with our accommodations team . Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...