New

Sr Manager, Brand Marketing

United States, Seattle, WA

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

OVERVIEW 

PlayStation is looking to hire a Senior Brand Marketing Manager responsible for building and leading brand and live service marketing for multiple high-profile game franchises. Reporting directly into the Senior Director, Games Marketing, this role is responsible for developing the brand and global go-to-market marketing strategy for several high-profile games. This individual will partner with the development studios to craft global go-to-market marketing strategy and campaigns to support the live service marketing for current and upcoming high-profile AAA game titles.  

 

This position will play a critical role in ensuring financial success of a portfolio of games, including live service titles. The successful candidate will be responsible for the creation and management of holistic global marketing plans that drive growth and profitability for our games. The role involves creating plans that drive acquisition of new players, engagement and retention of existing players, and re-engagement and reclaim of previous players.   

 

Candidates for this role will be self-starters with strong experience in marketing games, live service products, and new business models.  The ideal candidate will possess a balance of creativity and analytical thought to drive product strategy and year-round marketing plans to keep players continuously engaged. 

 

RESPONSIBILITIES 

 

Marketing Strategy - Own the global marketing strategy and annual marketing plans  

Budgeting – Financial responsibility for marketing strategies, initiatives and advertising related efforts.  

Team Leadership  - Responsible for the development and performance of team against results; impact on weekly, monthly, quarterly business performance.  

Studio Partnership – Partner with studio leadership to deliver on overall business goals for each game 

 

  • Develop best-in-class marketing strategy, including direct to consumer, always-on, content strategy for Games as a Service. 

  • Create and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio  

  • Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.  

  • Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use to optimize player experience, strategy & execution throughout the season. 

  • Ensure consistent representation of brands’ global activations while overseeing tactical execution on global campaigns for multiple titles. 

  • Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders 

 

REQUISITES 

  • Demonstrated success in developing high-impact global consumer strategies, mass-market campaigns, brand marketing, and direct-to-consumer performance marketing across console ecosystems, mobile platforms, PC storefronts, and emerging digital channels. 

  • Proven expertise in the planning, execution, and leadership of business plans 

  • Track record of developing strong partnerships with game development studios  

  • Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development 

  • Ability of influencing and engaging external and internal stakeholders in a franchise brand vision 

 

RELATED EXPERIENCE/EDUCATION:  

  • 8+ years of video game product marketing experience, with a focus on live services and AAA game marketing 

  • Marketing degree or equivalent 

 

 

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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Voluntary Self-Identification

Our vision at PlayStation is to bring out the best in our global team members by creating a sense of belonging, being a place where they can grow, and ensuring everyone feels valued, heard, and supported so we can push the boundaries of play. That vision begins our candidates, and we are working to better understand the diversity of our candidate population.  
 
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