Communications Insight Analyst
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Communications Insight Analyst
San Mateo, CA (Hybrid)
Role Overview
Within Global Content Communications, the Communication Insights Analyst will help shape how PlayStation understands social performance, social audience conversation trends, sentiment across community members and press, and the impact of company communications from a media perspective, from community to brand to product and corporate.
This role will blend deep hands-on analysis with strategic partnership, helping teams move from raw information to clear, actionable insights.
From ongoing social listening to campaign dashboards and reporting, this position will support how Global Content Communications interprets audience response, measures communications effectiveness, and identifies opportunities to optimize strategy. The ideal candidate brings a strong analytical foundation, sharp judgment, and the ability to translate and visualize complex, nuanced data into pivotal recommendations that are useful across a fast-moving communications organization.
This role will sit within the social media team and partner closely with PR and PlayStation Studios, while also collaborating with cross-functional teams across marketing, analytics, regional teams, and other internal and external stakeholders.
Responsibilities
- Lead owned social performance reporting for SIE business priority content across PlayStation channels. This includes but is not limited to campaign, recurring, ad-hoc reports and for internal and external stakeholders.
- Conduct social listening/ and sentiment analysis across different audiences, helping teams understand how PlayStation is being discussed in real time and over time.
- Define and refine key business metrics and reporting frameworks, build analytical models, and generate predictive insights to support business strategies.
- Analyze large, complex datasets (social, sentiment, web, and communications) to uncover meaningful patterns, emerging themes, risks, and opportunities that can inform strategy.
- Collaborate with stakeholders across business units to understand needs, deliver data-driven recommendations, and implement solutions.
- Support recurring and ad hoc reporting across a range of communications metrics, including social performance, conversation trends, campaign and launch impact, and media coverage.
- Translate quantitative and qualitative data, often addressing broad or ambiguous questions into clear narratives for stakeholders, including executive-ready summaries, dashboards, presentations, etc., and reports.
- Help identify and refine AI-assisted workflows that improve reporting efficiency and insight development, while applying strong judgment and validation to outputs.
- Partner closely with PR, PlayStation Studios, Consumer Insights, Marketing, and the broader Global Communications organization to support planning, measurement, and post-mortem learning.
- Stay deeply attuned to the gaming landscape, audience behavior, platform trends, and cultural context that shape how players respond to PlayStation news and content.
What We’re Looking For
- 5–7 years of experience in data analytics, audience insights, communications measurement, social intelligence, or a related field.
- Bachelor’s degree in statistics, mathematics, economics, or a related field preferred; advanced degree is a plus. Equivalent experience is highly valued.
- Proven ability to analyze large, nuanced datasets, and synthesize quantitative and qualitative data for business decision-making via automated and manual methodologies.
- Proficiency in analytics and data visualization/storytelling (including tools like SQL, Python, R, Tableau, Power BI).
- Strong written and verbal communication skills, with the ability to present complex findings clearly and persuasively to a range of audiences (including non-technical stakeholders and senior leadership).
- Advanced expertise in social media analytics platforms (e.g. Emplifi, Sprinklr, Sprout, etc.) and social listening tools (e.g. NetBase, Meltwater, Brandwatch, etc.), and experience working with unstructured social conversation data.
- Advanced problem-solving, statistical, and creative thinking capabilities.
- Strong Excel skills and a demonstrated ability to work through large, messy, or nuanced datasets with rigor and precision.
- Experience using AI tools to improve analysis and reporting workflows, with a thoughtful approach to validating outputs and protecting quality.
- Familiarity with ethical data handling, privacy policies, and compliance in social listening and conversational analytics.
- Experience measuring communications impact across social and earned channels, including sentiment, conversation analysis, media coverage, and campaign or launch reporting.
- Comfort working in a highly collaborative environment with multiple internal stakeholders and shifting priorities.
- Strong familiarity with console and/or PC gaming, gaming culture, and the broader interactive entertainment landscape. Prior experience in gaming or entertainment analytics is strongly preferred.
- Experience in entertainment, media, technology, or communications-focused analysis is an integral plus.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
The estimated base pay range for this role is listed below.
$136,300 - $204,500 USD
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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