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Associate Director, Digital Business Strategy - US Latin

Miami, FL

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

 

The Digital Business Strategy Associate Director will be in charge of market analysis and revenue generator projects development and execution on the Digital Business area. The main role of this position is to analyze consumptions and trends, develop and execute different strategies with Sony Music Latin entire repertoire on the Digital Sales platforms to achieve goals based on revenue generation and market share increase.

The high knowledge of every commercial platform for music consumption, audio and video, as well as the Latin music industry in the US is key to properly develop this role.

What you'll do:

  • Responsible for managing digital commercial strategies focused on revenue generation and market share increase, across all digital commercial platforms: audio and video platforms with Sony Music Latin content.
  • Responsible of the analysis of Sony Music priorities’ consumption on all music service
  • Responsible of development, execution and promotion of playlisting strategy on every platform, audio and video.
  • Responsible for the proper exposure of Sony Music Latin repertoire on Artist and Sony Music Latin profiles on every digital commercial platforms, audio and video.
  • Responsible for the creation & execution of projects to promote premium content consumption on video platforms.  
  • Responsible for the identification of opportunities to develop with Sony Music Latin content on commercial platforms and to drive new initiatives to maximize sales on audio and video platforms.
  • Coordination of communication campaigns execution to promote Sony Music Latin content consumption on audio and video commercial platforms. Responsible of the analysis of the results of those campaigns.
  • Responsible to develop and execute strategies to increase subscribers on Artist’s YouTube Official Channels and Spotify profiles.
  • Responsible to develop, in collaboration with the YouTube manager, analysis and strategies to increase content and consumption on YouTube OACs.
  • Collaborate with counterparts on different digital commercial strategies to meet content sales, revenue, and market share goals.
  • Develop strong relationships across multiple areas within the company.
  • Supervise members and developments of the strategy area.
  • Work closely with the head of digital business, digital business associate director focused on new releases, account managers, marketing managers, digital marketing, catalogue marketing and production managers communicating issues and roadblocks to ensure effective performance of projects.
  • Identify issues and best practices, share insight, analysis and recommendations to improve our mutual businesses.
  • Responsible for the consumption, revenue and market share reporting.
  • Regularly communication the status of content campaigns, new initiatives, and other activities.
  • Assist in solving operations, reporting, technology, and business issues to ensure efficiency.

Who you are:

  • Conversational and written fluency in Spanish.
  • 7+ years of prior experience in the Music Industry, digital sales specifically: music digital platform, digital music distribution, digital content sales, etc.
  • Proficient knowledge of Music Commercial platforms and best practices: Spotify, YouTube, Apple Music, Amazon Music, Pandora, etc.
  • Experience managing, programming, and optimizing music services.
  • Strong knowledge of the music industry and related social media news, trends, and the competitive landscape.
  • Strong understanding and passion for Latin music genres including Latin Urban, Regional Mexican, and Latin Pop.
  • Bachelor’s degree required in related field(s).
  • Leadership skills
  • Ability to solve conflicts.
  • Out of the box thinking.
  • Excellent time-management, organization, and communication skills.
  • Ability to work effectively under pressure and balance priorities.
  • Strong analytical skills.
  • Proficient in Excel, PowerPoint, and Word.
 

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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