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Associate Director, Marketing Financial Planning

New York, NY

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As Associate Director you will report directly to the VP Marketing Financial Planning in the centralized finance organization servicing the Sony Music US Front Line Label Group (encompassing Columbia Records, RCA Records, Epic Records, Arista Records, Sony Music Nashville, Provident Entertainment, and Ultra Records), with dotted-line reporting to the VP Finance of your assigned labels. You will play a crucial role in planning, tracking, and analyzing marketing expenditures across a wide range of artist campaigns, working at the strategic intersection of finance and frontline marketing, where your insights drive both creative success and business performance. The ideal candidate will combine attention to detail with strong analytical skills, and the ability to translate financial insights into clear, actionable guidance that supports both creative execution and fiscal discipline.

What you'll do:

  • Budgeting & Forecasting: Partner closely with marketing teams for your assigned labels to build, manage, and adjust budgets aligned with each artist’s go-to-market release strategy and commercial objectives; Manage the maintenance and update of marketing budgets in the company’s proprietary marketing planning system, ensuring data accuracy and real-time responsiveness to campaign changes; Support monthly forecast cycles, incorporating new spend assumptions and campaign updates.
  • Purchase Order Management & Budget Validation: Oversee the creation, submission, and approval of marketing-related purchase orders, ensuring alignment with approved budgets and internal controls; Validate purchase orders and committed spend against established artist campaign budgets to prevent overruns and maintain spending discipline; Track commitments at multiple levels: by artist, project, spend category, and release phase.
  • Expense Tracking & Reconciliation: Review actual marketing expenditures against budgets and forecasts on a monthly and quarterly basis; Process accruals and ensure accurate invoice coding and approval routing; Liaise with Accounts Payable and label teams to resolve discrepancies and ensure timely vendor payments.
  • Financial Reporting & Spend Visibility: Manage the preparation and distribution of recurring reports showing actual spend and available remaining budget by artist, project, and campaign phase; Provide clear, real-time visibility to label and executive stakeholders on how current investments are tracking against planned activity; Analyze marketing spend relative to forecasted revenue at both the artist/project level and in aggregate across the label to evaluate efficiency, support ROI assessments, and ensure adherence to the label’s overall fiscal year marketing expense budget.
  • Cross-Functional & Dual Reporting Collaboration: Serve as a key financial liaison to marketing, media, and promotion teams across multiple active artist campaigns for your assigned labels; Ensure effective communication and coordination between your direct and dotted-line reporting managers to align on workflow and ensure accurate and timely delivery of financial inputs and outputs.
  • Compliance & Process Optimization: Ensure all marketing expenditures follow corporate finance policies, internal approval hierarchies, and SOX requirements, with documented controls and audit trails; Identify and implement improvements to budgeting, approval, and reporting processes; Support maintenance and enhancements related to the marketing planning and purchase order systems.
  • Strategic Support & Special Projects: Support campaign post-mortem analyses, vendor benchmarking, and long-range marketing planning; Lead label-wide marketing expense analysis, fiscal year marketing budget planning, and spend scenario modeling across various release slates.

Who you are:

  • You have a Bachelor’s degree in Finance, Accounting, Business Administration, or related field, and 6-8 years of relevant financial planning & analysis experience with supervisory responsibility; Entertainment, media, or marketing finance experience preferred; Familiarity with frontline label operations and music marketing campaign lifecycles is a plus.
  • You are proficient in Microsoft Office Suite applications (particularly Excel) and eager to quickly learn proprietary company planning tools; Data visualization software experience (Tableau/PowerBI) a plus.
  • You have a sold understanding of and experience with general ledger accounting software (SAP), budgeting and purchase order systems, and related expense reporting tools.
  • You have excellent verbal, written, and interpersonal skills, with the ability to communicate with a wide range of individuals at all levels both inside and outside of the company in a professional manner.
  • You are well-organized and detail-oriented with the ability to handle multiple concurrent tasks and adapt quickly to shifting priorities to meet deadlines on a timely basis.
  • You are an enthusiastic, achievement-oriented self-starter who takes initiative in appropriate situations, with a can-do attitude and positive work ethic, and the ability to thrive in a dynamic fast-paced environment.
  • You have the ability to work effectively in a matrixed organization and manage multiple stakeholders.
  • You value collaboration, innovation, problem-solving, and teamwork.
 

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$105,000 - $115,000 USD

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