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Manager, Digital Strategy, US Latin

Miami, FL

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

We are seeking a bilingual (English/Spanish) Manager to focus on the digital strategy of the label and artists. This person will manage the playlist strategy and repertoire optimization for our Latin Music roster across Spotify, Apple Music, and YouTube. This role will be central to growing consumption, visibility, and engagement for our artists’ music by designing and executing data-driven playlisting and SEO strategies. The candidate will also be focused on content performance analysis to identify opportunities to develop with Sony Music Latin content on commercial platforms.

The ideal candidate will have a strong understanding of the Latin music market, deep knowledge of digital streaming platforms, and a passion for connecting artists with fans globally.

What you'll do:

  • Managing digital commercial strategies focused on revenue generation and market share increase, across all digital commercial platforms: audio and video platforms with Sony Music Latin content.
  • Responsible for the proper exposure of Sony Music Latin repertoire on Artist and Sony Music Latin profiles on every digital commercial platforms, audio and video.
  • Manage the Playlist Strategy of the company: Develop and execute playlist strategies for new releases and catalog across Spotify, Apple Music, and YouTube.
  • Build tailored strategies for editorial playlists, algorithmic placement, and user-generated playlist engagement.
  • Optimize metadata, keywords, and tagging strategies to improve discoverability of Latin repertoire on DSPs.
  • Monitor platform algorithms and update strategies accordingly to ensure long-term visibility.
  • Leverage SEO best practices for titles, descriptions, thumbnails, and playlists.
  • Track and analyze streaming performance, consumption behavior, and audience insights across platforms.
  • Prepare weekly reports highlighting trends, wins, and opportunities.
  • Use data to identify catalog growth opportunities and optimize release rollout plans.

Who you are:

  • Bilingual proficiency in English and Spanish (required).
  • 1-3 years of experience in a digital/streaming, playlist strategy, or digital marketing role (preferably in music or entertainment).
  • Proven expertise in SEO optimization for music content across DSPs and YouTube (metadata, keywords, tagging, search/discovery strategies).
  • In-depth knowledge of Spotify for Artists, Apple Music for Artists, YouTube Studio, Chartmetric, Music Connect, and other analytics tools.
  • Strong understanding of Latin music genres, audiences, and market trends.
  • Excellent analytical skills with ability to translate data into actionable insights.
  • Passion for innovation and staying ahead of digital platform trends.
  • Proficient in Excel, PowerPoint, canvas.
 

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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