Job Application for Promotions Manager at Sony Music Careers

The Promotions Manager focuses on maximizing revenues for our Arabic catalogue and frontline music across all licensed digital audio and video services and platforms. The role requires a passion and deep knowledge of all genres and styles of Arabic music. You will have experience working within regional music and have a taste for new trends, talents as well technology, whilst able to keep a keen eye on market performance and drive new digital platform promotions for our releases. You will work at the intersection of music and technology, to optimize music releases for some of the most inspiring artists in the Arab World, from talented rising stars to the most streamed & influential pan Arab talents.

You will develop and run compelling value propositions working closely with the domestic music and marketing team to pitch songs and promotional campaigns. You will be tenacious in driving awareness of our music across our digital service providers as well as wider digital network, prior, during and after release to grow streams, market share, and partner relationships. You will curate owned audio and video playlists, pitch promotional ideas to artists and platforms, and have a keen eye on cultural trends within the Arabic music space including podcasts, Vlogs and other digital content opportunities. You will also have an analytical mindset, as the role will be responsible for unearthing actionable insights from music performance and consumption, to enable smarter decision making and activities across the group.

What you'll do:

Constantly champion our domestic artists and music to digital partners, through regular pitching of new releases and promotions
Own release performance, negotiate and influence DSPs and wider teams to plan and run impactful campaigns to maximize streams and audience exposure for our artists. Understand each partner platform functionalities and creatively leverage them to increase market share
Collaborate with the domestic music and marketing team and our artists to set innovative promotional and streaming plans.
Track Arabic music performance and charts, pushing for increased inclusions, positions and retention while developing and strengthening partnerships with audio and video platforms
Proactively analyze and extract meaningful and actionable insights from a range of data sources to build meaningful value propositions with partners and support decision making
Grow our domestic music audio and video playlists’ audience, followers and streams, including but not limited to YouTube, Spotify, Apple Music, Anghami, through daily and weekly curation and optimization

Who you are:

Passionate about Arabic Music with an unrivalled knowledge of new and established music trends and talents
Love of digital technology, you constantly consumer Arabic content across all formats and stay up to date with the latest tech innovations and trends
You are ambitious for our artists and music, building close relationships with key external partners to make sure our artists and songs are widely seen and heard
An excellent and energetic communicator and collaborator who works well with team members, external partners, and senior management
Pragmatic and entrepreneurial, proactively rolling up your sleeves to resolve roadblocks or explore new possibilities
Highly organized person that pays close attention to details but also able to adapt quickly to a changing environment without losing sight of target and can demonstrate that in prior experiences
Analytical, comfortable with processing and making sense of large data from multiple sources

What we give you:

You join a vibrant global community with the opportunity to channel your passion every day.
A modern office environment designed for you, empowering you to bring your best.
Investment in your professional growth and development enabling you to thrive in our vibrant community.
The space to accelerate progress, positively disrupt and create what happens next.
We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
Annual leave, medical leave and medical insurance.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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Promotions Manager

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