Marketing Manager
This exciting new role will develop and execute global campaign strategies for Sony Music Middle East business. This role has a huge focus on innovation – you’ll be responsible for architecting our international frontline and catalogue strategy, effectively and creatively managing how our catalogue and frontline is exploited across an eclectic roster of artists, from Calvin Harris to Bring Me The Horizon and Myles Smith to Little Mix. You’ll work closely with international markets on campaign development and execution, maximizing the opportunity for artists’ catalogue alongside new releases, chasing trends and identifying opportunities around key milestones.
What you'll do:
- Bring a modern and proactive approach to building global marketing campaigns for our artists
- Identify strategic opportunities for catalogue and frontline marketing activations in digital space – spanning content marketing, anniversary campaigns, re-heat campaigns and remixes
- Collaborate cross company between Sony Global team our frontline labels and central teams to identify opportunities, develop and align strategies for maximum impact
- Close collaboration with the international markets to implement campaign rollout, localizing activations as needed and ensuring good communication throughout regarding strategy, asset delivery etc
- Monitor data/dashboards to inform plans and strategy
- Regular, comprehensive updates for artist management as campaign progresses
Who you are:
- 6-8 years of proven experience in a Marketing or Digital Marketing role
- Strong global perspective with in-depth understanding of the international music landscape
- Creative, forward-thinking, and proactive, with a passion for identifying new opportunities and leading innovative projects
- Digitally fluent with a solid grasp of social media platforms and the ability to leverage data to shape effective marketing strategies
- Skilled at managing multiple campaigns across a diverse roster, maintaining efficiency and focus
- Highly detail-oriented, with excellent communication skills and a collaborative spirit that thrives in team environments
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- Annual leave, medical leave and medical insurance.
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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