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Senior Director, Marketing - AWAL

Toronto

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

At AWAL, we are revolutionizing the recording business through partnering with artists to tell stories that shape culture. By putting the creator at the center of everything we do and transforming the way artists release music, AWAL has become the partner of choice for innovative artists at all stages of their careers. The leading artists who have already chosen AWAL include Laufey, Jungle, Djo, JVKE, Little Simz, The Beaches, JPEGMAFIA and many more.

AWAL is currently over 180 people based across 10 offices, and we’re continuing to grow. That’s where you come in. If you feel like the fast-paced, rewarding environment of our rapidly growing company is for you - share your story! Apply today and tell us why you are the best addition to our successful team.

What you'll do:

  • Be the lead for AWAL in Canada, responsible for managing a local team, and working collaboratively with global AWAL offices and cross-functional teams
  • Guide and mentor the AWAL Toronto team in campaign planning, relationship building, artist development and insights analysis
  • Brainstorm, plan and execute marketing and promotions for AWAL campaigns Canada-wide 
  • Own global artist budgets, having a keen understanding of budget allocation across marketing, promotion and artist development activities 
  • Responsible for nurturing and cultivating relationships with both Canadian and international artist teams as well as partners (DSPs, agents, vendors)
  • Solid understanding of the Canadian music landscape and industry with a focus on best in class client service and artist development 
  • Intrinsic understanding of AWAL priorities in Canada, North America and globally
  • Problem solve, influence and campaign to secure approvals for all aspects of developed strategy
  • Work closely with the artist and their representation - managers, creative teams, lawyers as the gatekeeper of all approvals throughout execution and that all their needs are met without sacrificing goals set
  • Maintain and build a network of external partners such as DSP partners, social strategists, marketing agencies, and publicists that you can work with and directly manage on campaigns
  • Gather results with fellow team members to deliver post-rollout analyses of executed campaigns
  • Manage highly sensitive, confidential information

Who you are:

  • Must have at least 7+ years of experience in marketing 
  • Possess a strong work ethic, strong organization skills and focused attention to detail with a sense of urgency
  • Great communication, oral and written skills are a must
  • Be proactive, passionate and driven to learn about all aspects of the music industry
  • Experience using industry tools such as Nielsen Music Connect, Mediabase, etc.
  • Build relationships with the internal AWAL staff by participating in team meetings, discussions, and planning activities
  • Manage relationships with top-level artists, managers, and other partners as the conversations relate to digital marketing
  • Lead meetings and presentation relating to marketing and rollout plans for assigned artist
  • Be accustomed to working under tight deadlines
  • Must be immersed in music and culture
  • Keen eye for detail 
  • Office- first role, ability work in office 4 days a week

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community 
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess


Sony Music Entertainment Canada Inc., is committed to Employment Equity and maintaining a diverse workforce. Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our People Experience team. Reasonable accommodation will be determined on a case-by-case basis and your request will be responded to as soon as possible.

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