Intern, Artist Strategy

At Sony Music Entertainment Canada Inc., we fuel the creative journey. We have played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We have nurtured some of music's most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we are committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment Canada Inc. is a member of the Sony family of global companies. 

Category: Artist Strategy

Work Location: Liberty Village, Toronto 

Job Type & Duration: Full-time Internship, 4 Months from May to August 2025

Compensation: Paid Internship 

Work Arrangement: At least four (4) days per week in office

Job Description

The Artist Strategy team plays a key role in actioning several aspects of an artist’s digital presence, including the creation and execution of digital marketing and promotional plans, managing influencer campaign strategies, supervising advertising spends across multiple mediums, and more. 

The Role

The Intern, Artist Strategy will be responsible for:

• Working with the Artist Strategy and Artist Marketing teams to find custom solutions for priority artists, releases and campaigns.
• Keeping up with trends, pop culture, artist activity and updates on music and lifestyle platforms for promotional opportunities.
• Influencer research, communication and engagement.
• Conceptualizing and executing end to end meaningful and relevant influencer campaigns.
• Writing copy and designing social media posts.
• Curating content and monitoring our platforms.
• Assisting with and maintaining internal reporting.
• Working with our insights team to analyze and execute better campaigns and inform better strategy.
• Organizing and executing contests and fan engagement initiatives including but not limited to designing, legalities, communication and fulfilment.
• Understanding and learning internal CRM systems to facilitate better audience engagement.
• Proficiency on design and video editing platforms (eg. Canva, Capcut) for social media design, reports, recaps and presentations.

Ideal Candidate:

• Completed or enrolled in a post-secondary/training program with a focus on music, marketing, entertainment, or digital media
• Digital native + Avid social media user (TikTok, Facebook, Instagram, Tumblr, YouTube, etc.) and knowledgeable about current trends on and off socials.
• Proficient in crafting and designing visually appealing, engaging, and social media-friendly video content with quick turnaround times. Ideally, already produces content on social media, either for themselves or for others.
• A curiosity to understand and identify trends in data is an asset.
• Strong writing abilities with experience communicating to an online audience
• Experience or knowledge in the talent management/influencer world
• Enthusiastic, outgoing and motivated, “never say no” attitude
• Music lover and mega fan of at least one artist
• Extremely organized and process-oriented

Nice to haves:

• Knowledge with data visualization tools, Tableau and/or Tubular as well as music analytics/data platforms like Chartmetric
• Familiar with digital service providers such as Spotify, Apple Music, etc.

Benefits

A modern, diverse and innovative work environment. As well as an investment in your learning & development.

Equity, Diversity and Inclusion