Intern, Artist Strategy

At Sony Music Entertainment Canada Inc., we fuel the creative journey. We have played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We have nurtured some of music's most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we are committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment Canada Inc. is a member of the Sony family of global companies. 

Work Location: Liberty Village, Toronto 

Job Type & Duration: Full-time Internship, 4 Months from January to April 2026 

Compensation: Paid Internship 

Work Arrangement: At least four (4) days per week in office, 9AM to 5PM, up to 37.5 hours a week

The Artist Strategy team is responsible for driving artist’ digital presence and audience engagement. We are seeking an enthusiastic intern to join our team on a short-term basis. As an Artist Strategy intern, you will have the opportunity to observe and assist in the day-to-day activities of the Artist Strategy team.

The Role

• Working with the Artist Strategy and Artist Marketing teams to find custom solutions for priority artists, releases and campaigns to maximize impact across diverse audiences.
• Proactively monitoring trends, pop culture, artist activity, and updates on music and lifestyle platforms to identify and leverage timely promotional opportunities.
• Conducting comprehensive influencer research, fostering effective communication, and suggesting strategies to amplify artist reach.
• Crafting compelling copy and designing visually engaging social media posts to enhance artist visibility and audience engagement.
• Moderating content and overseeing platform activity to maintain a positive and dynamic online presence.
• Supporting with internal reporting to track campaign performance and inform ongoing strategy.
• Partnering with the insights team to analyze data, optimize campaign execution, and contribute to the development of more effective marketing strategies.
• Organizing and executing contests and fan engagement initiatives including but not limited to designing, legalities, communication and fulfilment.

Ideal Candidate:

• Completed or enrolled in a post-secondary/training program with a focus on music, entertainment, digital media, or marketing.
• Experience or knowledge in the talent management/influencer world.
• Digital native and avid social media user (TikTok, Facebook, Instagram, Tumblr, YouTube, etc.) and knowledge about current trends on and off social media.
• Proficiency on a design platform (eg. Canva) for social media design, reports, recaps and presentations.
• Strong writing abilities with experience communicating to an online audience.
• A curiosity to understand and identify trends in data.
• Music lover and mega fan of at least one artist.
• Enthusiastic, outgoing and motivated.

Nice to haves:

• Creates content on social media (their own or for someone/thing else)
• Knowledge with content management systems (CMS), Tableau and/or Tabular
• Familiar with online music platforms/services (Spotify, Apple Music, etc.)

Benefits 

• You join a vibrant global community with the opportunity to channel your passion every day. 
• A modern office environment designed for you, empowering you to bring your best. 
• Investment in your professional growth and development enabling you to thrive in our vibrant community. 
• The space to accelerate progress, positively disrupt and create what happens next. 
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives. 

Equity, Diversity and Inclusion  

Sony Music Entertainment Canada Inc., is committed to Employment Equity and maintaining a diverse workforce. Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our People Experience team. Reasonable accommodation will be determined on a case-by-case basis and your request will be responded to as soon as possible.