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Manager, Subscription Strategy & Operations

United States, New York, New York

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

 

The Manager of Subscription Strategy & Operations will play a key role in driving subscription growth across Sony's Global Podcast Division, supporting a growing slate of original series. Leveraging a deep understanding of subscription funnels, this role will focus on acquiring and retaining subscribers across multiple shows and distribution platforms.

Reporting to the Senior Director of Strategy and Business Development – Podcasts, this position will be instrumental in shaping and expanding the division’s subscription and direct-to-consumer revenue streams. The individual in this role will develop strategic initiatives to grow and retain subscriber bases, collaborating across internal teams (marketing, business development, finance, research & insights, and production) to bring these initiatives to life.

The ideal candidate is a podcast enthusiast and/or digital content expert with a passion for understanding audiences—what motivates them, how they behave, and what they value. They are a creative, outside-the-box thinker with hands-on experience launching and scaling new business initiatives – subscription experience is a plus. This individual excels at synthesizing data and consumer insights to inform strategy, working cross-functionally to execute projects, staying organized and balancing multiple priorities in a fast-paced, evolving environment.

Success in this role requires a proactive mindset, comfort with experimentation, and a knack for turning innovative ideas into actionable results to grow this exciting business vertical.

What you'll do:

  • Help to develop and execute strategies that will drive acquisition growth on existing subscription channels, increase engagement with current subscribers and lead to higher lifetime subscriber value
  • Regularly collaborate and communicate with the creative teams behind our always-on entertainment slate to evaluate impact of subscriber content and continuously identify ways to grow and engage subscribers (seasonal promos, special episodes, price testing etc) 
  • Support producers as the expert in subscription operations – understand operational nuances across different distribution platforms and be able to guide producers in launching and maintaining their shows/episodes on these platforms
  • Work closely with platform partners - specifically Supporting Cast and Patreon to identify and execute on acquisition and retention opportunities specific to these platforms
  • Manage day to day operations involved in maintaining our true crime podcast network The Binge. With a new show launching every month – you will be responsible for managing the end to end lifecycle of each show including – working cross-functionally across production, marketing and creative teams along with guiding our creative agency in tile artwork development  
  • Consolidate and review multiple data sources and measures to not only monitor performance of our subscription slate but identify actionable insights against it. Stay ahead of industry trends by regularly reviewing competitive developments in the rapidly evolving podcast subscription space, identifying opportunities to refine and optimize strategies.

Who you are:

  • A strategic thinker with a roll-up-your-sleeves attitude equally comfortable shaping big-picture plans and executing the day-to-day work to bring them to life.
  • An entrepreneurial, execution-oriented operator who thrives on building from the ground up, creating systems, and turning bold ideas into meaningful results.
  • A self-starter with strong project management skills, adept at taking initiative and driving complex initiatives forward in cross-functional, collaborative environments.
  • Adaptable and curious, you embrace change, learn quickly, and seek out opportunities to contribute across evolving areas of the business.
  • Experienced in subscription / direct-to-consumer businesses, ideally within digital media, podcasts, or streaming services, with a strong understanding of how to grow and retain engaged audiences.

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$80,000 - $90,000 USD

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