CRM Intern
Here at Sony Music Entertainment, we are shaping what’s next in a way that creates impact. Forging powerful new ideas at the heart of music, technology, and culture that entertain and move people.
This is your opportunity. Part of a global community, united by individual passion, rising to that challenge every day. Adapting at pace and supporting one another, inspired to influence the future. For the benefit of you, our people; our creators, our business, and wider society too.
This is your chance to shape your impact on Sony Music and beyond.
The CRM team is part of 4th Floor Creative’s Digital & Audience Development function, sitting centrally within the UK business. CRM revolves around an artist fanbase - optimising strategic initiatives to capture first party data compiled of fans’ demographic, transactional and behavioural data from multiple touch points. This information informs and supports hyper-targeted and personalised messaging in the pursuit of the best fan experience with efficient marketing cost. This role is an integral support function for the team, you’ll be actively involved in a growing area of the business.
What you'll do:
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Create digital mechanics such as emails, competitions, sign up forms and pre-saves to support audience engagement and growth, using inhouse platforms and third-party tools such as Moveable Ink and Wyng
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Work with the wider Digital & Audience Development team, and labels to build and manage label and artist owned audiences
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Support with CRM strategy in label and artist meetings to ensure CRM is a core strategic component in all digital marketing campaigns
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Develop best practice case studies and documentation working closely with CRM Operations
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Reporting and analysis of CRM activations using internal tools and third-party platforms including Salesforce and Snowflake
Who you are:
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A technology enthusiast, innovative with a passion for music
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Digitally minded with great communication skills, a laser-focused eye for detail and a relentless desire to get things done
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Have experience and interest in direct artist-to-fan marketing
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Great ability to stay motivated, organised, and work collaboratively with lots of different people
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Familiar with managing a heavy workload and working to tight deadlines
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development such as focused workshops and a dedicated mentor, enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.
Please note that applicants must be at least 18 years of age.
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