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Creator Manager, Fansifter

United States, Florida, Miami

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As Creator Manager, you’ll play a key role in helping the artist’s audience engage with his fans and reach new fans through the development and execution of comprehensive multi-channel marketing plans and platforms based on audience insights. Your role would support the Audience Development team in thinking of creative “out of the box” marketing tactics, working on SonyMusic Latin’s social media properties, as well as artists accounts.

What you'll do:

  • Coordinates & executes regional creator campaigns + process for all R.O.s on hub priority projects/viral hub rep; helps provide best practices and local feedback to non-regional teams to inform wider strategy

     

  • Analyze emerging trends on TikTok, Instagram Reels, YouTube Shorts, and other platforms to identify creative opportunities for artists. 

     

  • Develop content strategies rooted in social algorithm insight, cultural context, and fan behavior to enhance streaming conversion and artist discovery

     

  • Develop and manage influencer and creator partnerships that align with artist identity and campaign goals, from concept through execution

     

  • Evaluate campaign performance, optimize in real-time, and present real-time & actionable insights to internal stakeholders.

     

  • Executes hub campaigns set up (contesting, microsites, regional rep email & 1-1 strategy etc.); work closely with US CRM, regional legal & marketing teams

     

  • Lead end-to-end development and optimization of email, SMS, and CRM campaigns to drive fan engagement, retention, and lifetime value, from concept through performance analysis for regional repertoire worked via the hub - cascading learnings to the rest of the org 

     

  • Work with product and global privacy teams to advise on regional BLA/privacy requirements for future fan engagement tools 

     

  • Explore external products and tools to drive fan acquisition and engagement, as well as maintain competitive case studies across both the industry and similar (fashion/sports/beauty etc.)

     

  • Oversees fan engagement strategy for the region inclusive of fan acquisition & engagement, privacy & BLA coordination/processes, creator strategy & partner developments

     

  • Contribute to ideation of global fan engagement release plans and ensure rep owner strategy is executed successfully locally via hub - for global, select developing, regional priority releases and viral tracks worked by the hub

     

  • Align and present campaign plans and performance to senior leadership; and managers/artists as requested

     

  • Stay ahead of social, streaming, and fan culture trends—identify new platform activations, influencer partnerships, and creative formats

     

  • Assist in content creation for Sony and artists socials, that is engaging to fans and conveys the appropriate audience tone

     

  • Assist Audience Development Team in Influencer Marketing campaigns and creative ideas.

  • Aid in working on any administrative duties for the Audience Development Team (payment order for vendor services, processing invoices for payment, etc.).

Who you are:

•    3+ years of experience in social media strategy, content, or creator marketing within music, entertainment, or digital media.
•    Deep proficiency in short-form platforms (TikTok, Instagram Reels, YouTube Shorts) and their algorithms
•    Exceptional creative instincts paired with data-driven decision-making.
•    Ability to manage multiple campaigns and fast-moving trends with clarity and flexibility.
•    Proficiency in CRM platforms, marketing automation, email/SMS strategy
•    Strong analytical and reporting capabilities
•    Attention to detail and proactive
•    Bi-lingual preferred (English & Spanish)
•    Proficiency with CRM systems, paid media platforms (e.g., TikTok, Meta, Google Ads), and analytics tools
•    Excellent communication, presentation, and project management skills
•    Strong passion for music, fandom culture, and digital trends
•    Proficient in Microsoft Office, Google Suite, and project management software
•    Ability to work under pressure, flexibility, multitask, and prioritize
•    Strong problem-solving, analytical, and decision-making skills
•    Excellent verbal and written communication skills
•    Detail-oriented, proactive, and collaborative
•    Being able to work under pressure
•    Passionate about music and the music industry

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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