Marketing Specialist (ABM | GTM | Content | Events)

We’re hiring a hands-on Marketing Specialist to help shape the future of enterprise software — one account at a time. 

This isn’t just a campaign execution role. It’s a category-building role. 

At Soroco, we’re redefining how the world’s largest enterprises understand how work really happens. Our platform, Scout, reveals the hidden 60% of digital work that lives outside traditional systems — in emails, spreadsheets, screens, and chats — and turns it into insight that transforms entire businesses. 

This space is called Digital Interaction Intelligence — and it’s changing how enterprises operate, automate, deploy AI agents, and grow. 

Learn More About What We Do: 

• HBR Article with Cognizant CEO: Teach AI to Work Like a Member of Your Team 
• Everest: Soroco named Leader in Digital Interaction Intelligence (DII) 2024 
• The ‘Dark Side of the Moon’ in Enterprises (Forbes)  
• The $10B visibility challenge facing F500 enterprises (HFS Research) 

About the Role 

Building a new category doesn’t start in the lab. It starts in the market — with stories that reframe how people see their problems, and narratives that challenge the status quo. 

That’s why at Soroco, marketing isn’t an afterthought — it’s the engine behind the movement. 

We created Digital Interaction Intelligence, a category that didn’t exist five years ago — and we’ve led it ever since. Scout is now used by Fortune 500 enterprises across the globe to unlock the part of work no ERP, CRM, or automation tool has ever touched. 

But defining a category demands more than playbooks. It takes instinct, invention, and speed. What works elsewhere often doesn’t work here — and that’s the thrill. 

As a Marketing Specialist, you won’t just support campaigns. You’ll help craft the stories, shape the strategy, and lead the execution that brings a whole new software category to life. 

You’re not just building a brand — you’re helping establish a new lens on how enterprise work actually happens. 

What You’ll Do 

This is an ABM-first role, with full exposure to GTM strategy, execution, and cross-functional collaboration. You’ll: 

• Plan and run ABM campaigns targeting high-value accounts across industries 
• Collaborate with sales and SDRs to prioritize accounts, align messaging, and drive meetings 
• Build tailored one-pagers, emails, LinkedIn copy, and landing pages 
• Own end-to-end ABM events (virtual or in-person): from invites and follow-ups to campaign linkage 
• Convert core assets (case studies, webinars) into personalized ABM content 
• Track campaign outcomes and experiment with what works 
• Use AI tools, no-code platforms, and your own good judgment to ship fast and iterate fast 
• Work with product marketing, design, and sales enablement to make sure everything is aligned and impactful 

What Success Looks Like (First 6 Months) 

• Multiple ABM campaigns launched targeting priority accounts 
• Multiple targeted virtual events executed with follow-through 
• Multiple tailored assets created and used by Sales/SDRs 
• Visible engagement and meetings sourced from ABM efforts 
• Strong working relationships with Sales, Customer Success, and Leadership 

What We’re Looking For 

We welcome marketers from diverse backgrounds — demand gen, product, content, comms, or events — as long as you bring hustle and strong ABM instincts. 

You’re likely a strong fit if you: 

• Have 1–3 years of B2B SaaS marketing experience 
• Have worked on ABM campaigns targeting enterprise accounts 
• Are confident working with sales, SDRs, and cross-functional teams 
• Write clearly and adapt messaging across formats and audiences 
• Use tools like Canva, HubSpot, Figma, Apollo, Clay, ChatGPT with ease 
• Can manage multiple moving pieces with high attention to detail 
• Bonus: You’ve created microsites, landing pages, or interactive content tailored to segments or industries 

What You’ll Get 

• A front-row seat in building and leading a new enterprise software category 
• A chance to build real GTM campaigns — not just assets, but outcomes 
• Ownership of high-impact projects tied to pipeline and revenue 
• Exposure to Fortune 500 buyer journeys and ABM best practices 
• A culture that values intelligence, clarity, and velocity over noise and hierarchy 
• Teammates who’ll challenge you, back you, and help you grow fast 

Ready to shape a global category from the front? Apply now. 

About Soroco 

Soroco is a global leader in Digital Interaction Intelligence. Our flagship platform, Scout, uses AI to analyze how teams work — based not on system logs, but real human-machine interactions across everyday tools like email, docs, spreadsheets, and chats. 

This gives enterprises a completely new lens to identify friction, fix hidden inefficiencies, and unlock massive gains in productivity, automation, and transformation outcomes. 

We work with leading enterprises across shared services, operations, IT, and transformation functions — helping them achieve the one thing traditional systems miss: real visibility into how work actually gets done.