Product Designer, Ads

Berlin
SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40 million artists, the future of music is SoundCloud.

We’re looking for a Product Designer to join our Ads Team at SoundCloud. This team plays a crucial role in shaping the strategy for ad experiences, balancing business goals, revenue generation, and an engaging user experience for free listeners. We aim to seamlessly integrate ads into the product, keeping free users happy while encouraging conversions to paid subscriptions.

As a Product Designer on this team, you have the power to shape the future of our platform. Your work will directly influence how ads seamlessly integrate into the user experience, making them not only visually compelling but also engaging and effective. By collaborating with engineering, product, and business teams, you’ll drive innovative ad solutions that enhance user satisfaction and fuel the company’s success in the years to come.

Key Responsibilities:

Communicate & Collaborate

  • Present and discuss design ideas to cross-functional teams, including the EPD (Engineering, Product, and Design) departments
  • Involve engineers and product managers in the creative process through design sprints, workshops, and brainstorming sessions
  • Regularly update stakeholders on project progress, achievements, and insights

User-Centered Design & Research

  • Facilitate qualitative and quantitative research to uncover user pain points and new business opportunities
  • Conduct competitor analysis and stay ahead of industry trends in ad design and innovation
  • Leverage benchmarking to enrich brainstorming and ideation

Visual & Interaction Design

  • Ensure ads are aesthetically aligned with the platform’s design language, making them seamless, discreet, and elegant
  • Contribute to defining design system components that are focused on the ad experience
  • Constantly refine ad formats, interactions, and layouts for a better user experience

Data-Driven & Experimentation Mindset

  • Leverage KPIs and experimentation to inform and refine design decisions.
  • Play a key role in designing and optimizing experiment setups, ensuring they effectively validate hypotheses
  • Analyze quantitative data, charts, and user behavior metrics to continuously improve designs.
  • Support parallel UXR research and fake-door tests, enabling a holistic approach to user insights and innovation

Highly Collaborative & Hands-On

  • Work closely with engineers to understand technical constraints and follow through on implementation
  • Keep design documentation clear and structured for seamless communication with developers and stakeholders
  • Be hands-on—prototyping, conducting user interviews, running workshops, creating spreadsheets, and iterating on ideas
  • Maintain continuous collaboration with RevOps, Product, Data Science, and other key stakeholders to ensure alignment and drive informed decision-making

Experience and Background:

  • A user-centric design approach balanced with a deep understanding of our business objectives and goals.
  • 2-5 years of experience in Product Design (preferably with digital advertising and/or B2C platforms)
  • Strong communication and presentation skills
  • A keen eye for aesthetics and understanding of ad experience best practices
  • Experience with user research, A/B testing, and data-driven design
  • Proficiency in Figma, FigJam, and Miro for design and prototyping
  • Familiarity with frontend/backend technical concepts is a plus

About us:

  • We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
  • We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
  • We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard.
  • We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits:

  • Not located in Berlin? No worries, we offer extensive relocation support including allowances, one way flights, temporary accommodation and, by partnering with Expath, on the ground support on arrival
  • Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
  • Employee Equity Plan
  • Generous professional development allowance
  • Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
  • We offer free German courses at beginning, intermediate and advanced
  • Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.

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Demographic Questions Germany and UK

Diversity, Equity and Inclusion Mission at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with.

We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

In order to track the effectiveness of our recruiting efforts and ensure we consider the needs of all our employees, please consider the following questions. Your answers will be anonymous and will not be tied to your application. 

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