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Senior Director, Marketing & Business Operations

United States

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 148 million registered learners as of March 31, 2024.

Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview:

The Marketing Strategy and Operations team at Coursera partners with all areas of the marketing organization and the enterprise sales team to drive revenue, design and execute marketing strategies, and lead internal processes to enhance productivity, leverage, and efficiency.   As the Director of Marketing Strategy and Operations, you will support a global team and be recognized as a leader within the organization, reporting directly to the CMO.

In this role, you will build and manage core operational processes such as business planning, reporting, and ongoing business operations management. You will also take on a variety of special projects, ranging from resource allocation models and organizational cadence to maintaining and reporting on new marketing processes, platforms, and tools. Your responsibilities will include conducting in-depth quantitative analysis of key performance metrics, providing insights, solving problems, and creating scalable systems and processes.

You will work closely with senior leaders across organizations, managing a team of marketing operations managers to quickly address issues and implement solutions. Success in this role requires being deeply analytical, detail-oriented, and adept at working in a structured manner within ambiguous environments.

Responsibilities:

  • Identify opportunities to enhance marketing team leverage and efficiencies, and lead initiatives to scale standard processes and integrate advanced marketing technologies. 
  • Develop and manage key marketing reporting mechanisms, including weekly and quarterly dashboards, comprehensive reports, and funnel metrics to assess the performance of inbound and outbound campaigns, identify trends, and evaluate ROI.
  • Design and implement a global marketing data strategy to ensure consistent data quality, while maintaining robust data governance practices and adhering to data privacy and anti-spam compliance standards.
  • Direct the marketing tool roadmap, leading implementations and integrations with Coursera’s data warehouse, in collaboration with the data engineering and Salesforce teams.
  • Establish marketing measurement approaches aligned with current industry best practices and benchmarks.

Basic Qualifications:

  • 10+ years of marketing experience of which 7+ in marketing operations
  • Experience managing large-scale marketing operations teams and developing cross-functional collaborations
  • Experience in quantitative data analysis of marketing program effectiveness, forecasting and ROI
  • Background in CRM solutions and marketing automation 
  • Experience with analytics and attribution tools, along with spreadsheet and presentation software
  • Project management experience

Preferred Qualifications:

  • Excellent communication skills, both written and spoken
  • Management consulting experience
  • Specialization in marketing, finance, mathematics, business or related field of study
  • Previous experience with marketing tool data integrations are a plus

If this opportunity interests you, you might like these courses on Coursera:

Coursera offers competitive pay and equitable compensation practices. Our job titles may span more than one career level. This role's targeted hiring base salary range is between $200,000 and $215,000. The actual base pay is dependent upon many factors, including but not limited to prior work experiences, training/education, transferable skills, business needs, and geographical location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for variable pay, equity, and benefits. 

 

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
 
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
 
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.

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