VP, Brand & Creative

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 205 million registered learners as of March 31, 2026. Coursera partners with over 375 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees.

Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview:

Coursera is at a pivotal moment in its evolution, presenting a unique opportunity alongside a complex brand strategy challenge. The company has built strong equity associated with academic quality, structured learning, trusted credentials, and institutional credibility, while also expanding into broader, more flexible and skills-driven learning experiences. These strengths are complementary but require a clear and cohesive long-term brand strategy to fully realize their value.

The VP, Brand & Creative will own and execute Coursera’s global brand strategy at this critical moment of growth and transformation. This leader will define and evolve the company’s brand architecture, ensuring clarity across a diverse and expanding portfolio of offerings, audiences, and markets. They will establish clear criteria to guide brand decisions—balancing trust, growth potential, customer clarity, scalability, cost, speed, partner considerations, and long-term strategic fit.

This highly visible work will be driven in close partnership with the executive team to align on a clear brand direction and support the company’s commercial goals across both Consumer and Enterprise segments.

Responsibilities:

Brand Strategy

• Lead the integration and harmonization of Coursera’s brand ecosystem across products, audiences, and experiences
• Define and refine the brand portfolio and positioning across products, audiences, and markets
• Develop compelling positioning, narrative, and identity frameworks that reflect the company’s expanded scope
• Create and execute a clear roadmap for brand evolution, including naming, visual identity, messaging, and rollout
• Establish governance and systems to ensure consistency across all touchpoints

Creative & Content Production

• Lead end-to-end creative development across campaigns, product marketing, social, and lifecycle
• Ensure creative excellence and consistency across all brand expressions
• Build and scale integrated creative production capabilities across teams and partners
• Drive insight-driven creative that supports both brand building and business performance

Corporate Events

• Lead the strategy and creative direction for Coursera’s global events portfolio
• Elevate flagship events as key customer and prospect touchpoints
• Use events to reinforce brand, deepen engagement, and drive loyalty
• Ensure consistency across physical and digital brand experiences globally

Content Marketing

• Define a cohesive content strategy that reflects a unified voice and narrative
• Build a scalable content engine that supports brand growth, education, and adoption
• Lead thought leadership and storytelling that positions Coursera as a global leader in learning
• Align content across audiences (consumer, enterprise, partners) and regions

Basic Qualifications:

• 12+ years of experience in brand, creative, or content leadership roles
• Proven experience leading brand transformations or large-scale brand evolution
• Deep expertise in brand architecture and portfolio strategy
• Demonstrated success building and scaling creative organizations in complex environments
• Experience leading large, cross-functional, and global teams
• Strong background in both brand-building and performance-driven creative
• Experience working across global markets and managing distributed teams
• Track record of operating effectively in fast-paced, ambiguous, and high-stakes environments
• Deep understanding of modern content ecosystems, platforms, and formats
• Experience leveraging AI and emerging technologies in creative workflows is a strong plus