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Lifecycle Marketing Lead

Denver, CO

Sploot Veterinary Care is introducing a brand new approach to veterinary care in the form of Urgent & Primary Care Clinics, and we’re looking for a ROCKSTAR Lifecycle Marketing Lead to join our team, and help us provide the ABSOLUTE BEST medical care to our patients.  

Sploot believes that every pet deserves high quality veterinary care whenever and wherever they need it. Whether it’s a routine visit or something that “just happened and can’t wait”, we’re there for pets and their parents. We know that great treatment must start with a happy and thriving team, and that’s the reason we created a supportive, healthy, and balanced environment that enables veterinary professionals to thrive in and out of the clinic. 

Backed by L Catterton, the world’s leading growth private equity investor in consumer brands, Sploot is scaling rapidly across the US. Our team is made up of ex‑consultants and startup operators who value structured problem solving, impact orientation, and high ownership.

What you’ll do as the Lifecycle Marketing Lead:

We’re looking for a scrappy, growth-minded CRM Manager to own the end-to-end customer lifecycle across email and SMS, driving retention, engagement, and long-term loyalty through smart, data-driven storytelling.

This is a hybrid role based at Sploot HQ and requiring the successful candidate to live locally in Denver. 

  • Own email and SMS from start to finish — segmentation, content strategy, automation flows, campaign execution, and reporting.
  • Design and implement lifecycle strategies that grow 30, 90, and 365-day LTV across pet parents and SplootPack members.
  • Build and optimize campaigns, flows, and automations that celebrate milestones, encourage preventive care, and bring pet parents back for every checkup.
  • Collaborate with the creative team to turn insights into engaging, on-brand content that connects emotionally and drives measurable results.
  • Continuously test and personalize through A/B testing, segmentation, and customer-journey mapping.
  • Ensure CRM health and compliance: manage list hygiene, deliverability, and adherence to CAN-SPAM, TCPA, and GDPR.
  • Work cross-functionally with marketing, product, and clinic operations to deliver a cohesive experience — from first visit to lifelong care.
  • Explore and launch loyalty and referral programs that strengthen the SplootPack community.
  • Own performance reporting, translating data into clear recommendations that influence creative, product, and retention strategy.
  • Oversee global CRM operations, ensuring localization, technical setup, and infrastructure are optimized for scalable growth.

Who You Are:

  • Bachelor’s degree in marketing, business, or related field — or equivalent experience.
  • 5–7 years in CRM, lifecycle, or email/SMS marketing within e-commerce, pet, or healthcare services.
  • Hands-on experience with Braze, Klaviyo, Iterable, or Attentive (or similar platforms).
  • Proven track record of increasing LTV, retention, and repeat purchase rates through CRM programs.
  • Analytical thinker with a creative streak — you love using data to inspire messaging and design improvements.
  • Comfortable owning both strategy and execution in a fast-moving, startup-style environment.
  • Strong project management and collaboration skills across teams.
  • Passion for pets and purpose-driven brands that make people’s lives better.

How You’ll Be Measured:

  • Revenue contribution from CRM channels (email + SMS)
  • Retention and repeat-purchase improvements across customer cohorts
  • Engagement performance: open, click, and conversion rates
  • List health and deliverability benchmarks

What Sploot will provide you**:

  • Competitive base pay or salary range: $100,000 - $135,000 plus performance bonus
  • 401(k) Retirement with match
  • Employee Assistance Program
  • Health, Dental, and Vision insurance fully covered by Sploot
  • Generous pet care benefits for your fur babies
  • Paid Time Off (“PTO”) starting at 4 weeks per year
  • 12 Sploot HQ recognized holidays
  • Up to 12 weeks paid parental leave
  • Stocked kitchen at Sploot HQ
  • Dog friendly HQ
  • Team events and other local social activities 
  • Lots of Sploot swag - what can we say? Our logo looks really cool on stuff!

** For qualified candidates; benefits may vary based on experience.


Sploot Veterinary Care provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, status as a covered veteran, or any other protected status in accordance with applicable federal, state and local laws. Sploot Veterinary Care complies with applicable state and local laws governing nondiscrimination in employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

According to Colorado state law, our company reasonably expects to fill this role within 60 days, ensuring equal opportunity employment and ongoing consideration for all qualified candidates. We welcome applications and are committed to maintaining a diverse and inclusive workforce.

 

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