Content & Social Media Lead

 

Who We Are

We dream big. We love food. And we’re building the next generation of AI marketing software for restaurants.

SpotHopper is the leading all-in-one marketing and operations platform for local bars and restaurants. Trusted by over 15,000 restaurants, we were recently named one of the 100 fastest-growing AI companies in the world. Our platform helps independent restaurants build their brand, boost visibility, and drive more revenue with smarter, automated marketing tools - all from one easy-to-use dashboard.

 

The Role

We’re looking for a Content Manager & Social Media Lead to bring SpotHopper’s brand to life across web, blog, and social — making us look like the thriving, high-growth SaaS company we are.

 

In this role, you’ll collaborate closely with Marketing, Sales, SEO, and Lifecycle teams to shape our content roadmap. Then you’ll execute — writing, editing, and publishing across blog posts, product pages, customer stories, Instagram content, and LinkedIn updates. You’ll use modern AI tools to ideate, draft, and refine faster — while keeping the tone smart, warm, and human.

You’ll own our social presence end to end, and you’ll understand what separates a basic post from a scroll-stopper. If you’re a sharp communicator who sees AI as a creative accelerator, not a threat — let’s talk.

 

What You’ll Do

• Collaborate on SpotHopper’s content strategy across web, social, and email — aligning campaigns with product launches, customer stories, and seasonal trends
• Own the creation and execution of content across blog, website, and social channels (especially Instagram and LinkedIn)
• Write and publish blog posts, web content, customer stories, and social updates — with an eye toward clarity, polish, and performance
• Use AI tools (e.g., ChatGPT, Jasper) to brainstorm, draft, optimize, and scale content production
• Manage SpotHopper’s Instagram and LinkedIn presence, including strategy, scheduling, and publishing of posts, Stories, Reels, and carousels
• Optimize content to support SEO, brand visibility, and inbound lead generation
• Partner with our Lifecycle Lead to create content for email campaigns (you write, they send)
• Work closely with our Web and Brand Designer to publish content in Framer, Webflow, or our CMS
• Maintain a consistent, human-centered brand voice across all platforms
• Track performance and engagement metrics to inform future content decisions

 

What You’ll Bring

• 4–6 years of experience in content marketing, editorial, or social media — ideally in SaaS, hospitality tech, or B2B environments
• A strong portfolio of published content across blog, web, and social
• Deep knowledge of Instagram, Facebook and LinkedIn, including post types, algorithm trends, and engagement best practices
• Strong writing and editing skills — with the ability to sound conversational, confident, and on-brand
• Fluency with modern AI tools like ChatGPT, Jasper, GrammarlyGO, etc. — and a belief that AI can improve both speed and quality
• Familiarity with publishing tools (Framer, Webflow, CMS) and SEO fundamentals
• A proactive, collaborative work style with a bias for action, polish, and performance

 

Bonus if You Have

• Experience launching or scaling a brand’s social presence using AI-assisted workflows
• Understanding of how AI-driven search (e.g., ChatGPT, Perplexity) is changing discoverability
• Experience with basic video or motion editing (e.g., Reels, Lottie, Figma Smart Animate)
• Familiarity with visual AI tools (e.g., Canva Magic, Adobe Firefly, Midjourney)
• Background in or passion for the hospitality or restaurant space

 

Total Compensation

$125,000 to $150,000 per year based on experience

Location

Fully remote (U.S.-based only)

Benefits

Health, dental, and vision insurance

401(k) with company match

Life insurance

Generous PTO and sick leave

Collaborative, remote-first culture