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Social Media Lead

Chicago, IL
About SpotOn
 
We’re not just building restaurant tech—we’re giving independent restaurants the tools to compete and win. From our award-winning point-of-sale to AI-powered profit tools, everything we do helps operators boost profit, work smarter, and keep their best people. And every solution is backed by real humans who actually give a sh*t about helping restaurants succeed.
  • Named the #1 Restaurant POS by G2 (Fall 2025), based on ratings from real users
  • Rated the top-rated point-of-sale (POS) for restaurants, bars, retail, and small businesses by Capterra users
  • Awarded Great Places to Work and Built In’s Best Workplaces for multiple years running
We move fast, care hard, and fight for independent restaurant operators to do what they love, and love doing it. If you’re looking to make an impact with heart and hustle, SpotOn is the place for you.

SpotOn is seeking a Social Media Lead to drive the strategy, content creation, and community engagement across all of our social channels. You’ll be responsible for growing SpotOn’s presence on platforms including X, TikTok, Instagram, Facebook, LinkedIn, Reddit, and YouTube. This role blends creativity, hospitality expertise, and data-driven decision-making to connect with restaurant owners, operators, and employees in authentic, engaging ways.

This is a hybrid position in our Chicago office. 

Key Responsibilities

  • Channel Strategy
    • Develop and manage SpotOn’s social media strategy across all channels, aligning with broader marketing and business goals.
    • Stay ahead of emerging platforms and formats, testing new opportunities to engage restaurant audiences.
    • Define channel-specific objectives and content approaches to maximize impact.

  • Content Creation & Storytelling
    • Produce engaging social content (copy, graphics, short videos, behind-the-scenes, on-camera storytelling) that showcases SpotOn’s brand and clients.
    • Use light design tools (e.g., Canva) to create content when needed, while collaborating with in-house creative teams for larger design and video projects.
    • Maintain a consistent brand voice, visual identity, and storytelling approach across all channels.

  • Community Management
    • Engage directly with restaurant operators, partners, and industry voices across platforms to build a loyal, active community.
    • Monitor industry conversations and join in with thoughtful, on-brand commentary.
    • Develop processes to ensure timely responses and proactive engagement.

  • Measurement & Optimization
    • Track key performance metrics across channels (growth, engagement, traffic, conversions).
    • Build regular reports and insights to share with leadership, highlighting wins and areas for improvement.
    • Continuously test, learn, and optimize creative approaches and formats to drive results.

Qualifications: 

Research shows that women and members of underrepresented groups tend to apply to roles only when they check every box on a job description. We encourage you to apply if you meet the majority of qualifications and if this role is aligned with your career trajectory. 

  • 7+ years of experience in social media marketing, with at least 3+ years managing multiple brand channels.
  • Proven track record creating content for hospitality, restaurant, or food & beverage brands.
  • Strong on-camera presence with the ability (and appetite) to appear in and create video content.
  • Comfortable producing light design and multimedia content using tools like Canva, CapCut, or similar.
  • Ability to partner with in-house creative and production teams for high-quality design and video projects.
  • Data-driven mindset with the ability to interpret analytics and adjust strategies accordingly.
  • Creative risk-taker who pushes boundaries while keeping the brand voice sharp, authentic, and professional.

Benefits:  

At SpotOn, we put people above everything else. We’re known for our innovative software and technology solutions, but we stand out because of the hard-working humans behind the tech. We can’t take care of our clients without taking care of our employees first, and that’s why we invest in you with a competitive benefits package which includes:

  • Medical, Dental and Vision Insurance 
  • 401k with company match
  • RSUs
  • Paid vacation, 10 company holidays, sick time, and volunteer time off
  • Employee Resource Groups to build community and inclusion at work
  • Monthly cell phone and internet stipend
  • Tuition reimbursement for up to $2,000 per calendar year to assist with your professional development

Compensation:

  • Our base pay ranges from $95,000 - $120,000 for this position. 
  • Please note the salary range listed is just one component of a competitive compensation package which includes a company stock plan
  • Offers will be reflective of the candidate’s location and experience.

SpotOn is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

SpotOn is an e-verify company.

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