Senior Data Analyst - Marketing Analytics

Overview: 

Spotter is a platform for Creators, providing services and software designed to accelerate growth for the world’s best Creators and brands. Creators working with Spotter can access the capital, knowledge, community, and personalized AI software products they need to succeed. With unique knowledge of how Creators work, the resources they need to grow, and the challenges they face, Spotter is empowering top YouTube Creators to succeed.

Spotter has already deployed over $940 million to YouTube Creators to reinvest in themselves and accelerate their growth, with plans to reach $1 billion in investment by 2024. With a premium catalog that spans over 725,000 videos, Spotter generates more than 88 billion monthly watch-time minutes, delivering a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe. For more information about Spotter, please visit https://spotter.com.

What You’ll Do

Spotter’s mission is to give creators access to tools, knowledge, community, and capital so their creativity can change the world. The Senior Data Analyst - Marketing Analytics plays a vital role in that mission by leading analysis and the quantitative strategy for the funnel of our Spotter Studio business. You will work closely with our marketing and product growth teams to surface key insights about user behavior, funnel dynamics and marketing channel effectiveness to shape the future of Spotter’s game-changing tools and services for creators. 

Responsibilities

• Build out marketing analytics for the Spotter Studio business
• Develop and implement customer segmentation using advanced analytics techniques, such as clustering, predictive modeling, and classification and regression trees to identify actionable insights and improve targeted marketing efforts
• Collaborate with marketing and product growth teams to establish measurement tools, document and communicate measurement logic, and democratize availability of product performance data
• Influence and establish strategies based on insights from our data
• Develop and maintain dashboards and reporting tools to track marketing performance, monitor key metrics, communicate insights and give recommendations to stakeholders
• Constantly monitor these metrics, investigating anomalies, coming up with theories and sharing insights and finding
• Partner with product, marketing and engineering to design measurement into new feature releases during requirements stage, prep and QA reports prior to launch, and follow up after launch
• Support product learning goals, deploy multivariate tests, and synthesize analytical results into practical recommendations that inform key business decisions
• Support data-driven decision-making processes, advocating for the use of analytics and empirical evidence in product decision-making
• Guide stakeholders in usage of reporting and analytics

Who You Are

• 5 - 7 years of work experience in analytical/quantitative roles
• 4+ years experience with marketing analytics for SaaS / subscription-based products
• Churn and retention analysis experience
• Knowledge of and experience with marketing analytics tools (Google Analytics, Heap, Amplitude, Adobe Analytics etc.)
• Deep knowledge and experience in digital marketing attribution
• Excellent communication and storytelling skills for technical and non-technical audiences
• Strong proficiency using SQL and/or Python / R for ad-hoc analysis
• Proficient in PowerPoint and / or Google Slides
• Ability to troubleshoot data-related issues
• BS in a data/analytics, technical or math-oriented discipline

Note: Due to the proliferation of similarly capable business products today, skills in equivalent products are acceptable

Preferred Qualifications

• Experience designing, conducting, and analyzing results from A/B multivariate tests
• Knowledge of YouTube and / or the Creator Economy
• Experience with data visualization tools in any of the following:
• Power BI
• TIBCO Spotfire
• Looker
• Tableau

Why Spotter

• Medical and vision insurance covered up to 100%
• Dental insurance
• 401(k) matching
• Stock options
• Complimentary gym access
• Autonomy and upward mobility
• Diverse, equitable, and inclusive culture, where your voice matters

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in Culver City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is: $150K-$170K salary per year. The range listed is just one component of Spotter’s total compensation package for employees. Other rewards may include an annual discretionary bonus and equity.

Spotter is an equal opportunity employer. Spotter does not discriminate in employment on the basis of race, religion, creed, color, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic characteristics or information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, use of or request for family or medical leave, political affiliation, or any other status protected under applicable federal, state or local laws. 

Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodations as part of the application and/or interview process should notify a representative of the Human Resources Department.