Ads Marketing & Growth Strategist

Overview: 

Spotter is a platform for Creators, providing services and software designed to accelerate growth for the world’s best Creators and brands. Creators working with Spotter can access the capital, knowledge, community, and personalized AI software products they need to succeed. With unique knowledge of how Creators work, the resources they need to grow, and the challenges they face, Spotter is empowering top YouTube Creators to succeed.

Spotter has already deployed over $940 million to YouTube Creators to reinvest in themselves and accelerate their growth, with plans to reach $1 billion in investment by 2024. With a premium catalog that spans over 725,000 videos, Spotter generates more than 88 billion monthly watch-time minutes, delivering a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe. For more information about Spotter, please visit https://spotter.com.

What You’ll Do:

Join a high-growth start-up as an emerging creative and business-savvy marketing professional who is eager to build skills and help define the future of the Creator economy at one of its leading companies. In this role, you will support a growing Marketing & Growth team within Spotter Ads in the ideation, development, and execution of strategic partnerships between Creators and brands in the form of custom creative partnerships and best-in-class media solutions. 

Responsibilities include:

• Working in collaboration with the wider Ads Marketing & Growth team, assisting in the development strategic recommendations in response to client requests (RFPs, etc) that bring together a full-suite of advertising solutions within insight-driven proposals for brands + agencies
• Supporting a team in the creation of Creator-first advertising opportunities anchored in upcoming content & series that demonstrate Creator’s value and impact for brands
• Partnering with Ads Research team to develop data-driven Creator recommendations that position key Creators as relevant and impactful partners for advertising campaigns
• Assisting in the collaboration with internal sales, planning, and operations teams to create and position new ad products and opportunities for key categories and brands to drive revenue
• Lead & facilitate the population and maintenance of a central repository for Ads Marketing & Growth materials, including past client presentations, case studies & performance reports, and upcoming Creator opportunities. 
• Contribute to all Spotter Ads Trade Marketing initiatives, including but not limited to, sponsored & ownable events, social promotion, thought leadership and more. 

What you will bring:

• 2-3+ years of experience in ad sales/integrated marketing at advertising agencies, media companies, or sales organizations OR partnerships at Creator or entertainment-focused firms. 
• College degree in marketing, business administration or related field preferred

Desired Skills and Competencies:

• Strong storytelling and communication/presentation skills (written, verbal and visual) with ability to transform creative ideas, Creator content, and marketplace positioning into compelling materials and collateral to be utilized by sales team
• Interest and knowledge Creators, as well as emerging technology and platforms, with a passion to continue learning about this dynamic category and what’s next across the Creator economy, premium video ecosystems, pop culture, and adtech. 
• Experience crafting content and campaign strategies across platforms (with focus on YouTube) and content types, including branded content, Creator-led partnerships, and on-going series.
• Proven ability to multitask and oversee multiple projects and priorities independently, all guided by a detail-oriented and organized mindset.
• Understanding of wider media ecosystem 
• Creative problem solver and entrepreneurial spirit committed to helping fuel Spotter’s growth with a can-do approach and desire and willingness to roll-up-their-sleeves. 
• Strong working knowledge of Microsoft Office (Excel, Word, PowerPoint and Outlook). Google Drive, Google Docs, Google Sheets & Google Slides.
• Ability to learn new proprietary software and processes quickly and proficiently 

Why Spotter

• Medical and vision insurance covered up to 100%
• Dental insurance
• 401(k) matching
• Stock options
• Autonomy and upward mobility
• Diverse, equitable, and inclusive culture, where your voice matters

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in New York. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is: $82-$92K salary per year. The range listed is just one component of Spotter’s total compensation package for employees.

Spotter is an equal opportunity employer. Spotter does not discriminate in employment on the basis of race, religion, creed, color, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic characteristics or information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, use of or request for family or medical leave, political affiliation, or any other status protected under applicable federal, state or local laws. 

Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodations as part of the application and/or interview process should notify a representative of the Human Resources Department.