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Director of Growth Marketing

New York City, NY

Who is Spring Fertility? 

We are a passionate, dedicated team of leading physicians and scientists who have trained at some of the world’s top research hospitals and fertility centers. Together, we are building the fastest-growing fertility group in the country, grounded in clinical excellence and innovation. We deliver deeply patient-centric, individualized, and compassionate care, recognizing that every journey is unique. Our mission is to partner with patients to help them achieve their goals, whatever those may be. We believe everyone deserves the opportunity to build a family if they choose, and our team is committed to guiding and supporting patients every step of the way.

Why should you join our team? 

We are a mission-driven organization seeking motivated, high-performing professionals who are eager to innovate and make an impact. As we build a first-class fertility practice, we balance excellence with a culture that values collaboration, positivity, and enjoyment in the work we do. We are growing rapidly and are deeply committed to the professional and personal development of our team. Guided by optimism, compassion, and teamwork, we are united by a shared dedication to putting patients first.

Role Summary

Our Director of Growth Marketing will lead and optimize multi-channel paid marketing efforts that drive patient acquisition across direct-to-consumer channels. You’ll play a critical role in scaling our performance marketing and marketing experiments to improve conversion, engagement, and cost efficiency. This is a hands-on, data-driven role that requires creativity, precision, and strong cross-functional collaboration. You'll also build and lead a high-performing marketing team, developing future leaders who will scale our content, lifecycle, and events functions. You’ll report to the SVP of Marketing and partner closely with agency partners, content, analytics, and business operations to grow the number of patients that Spring Fertility serves.

Day-to-Day Responsibilities 

Performance Marketing & Growth

  • Execute and optimize multi-channel acquisition campaigns across Meta, Google, YouTube, TikTok, and emerging channels
  • Monitor CAC, CTR, CVR, and ROAS at the channel and campaign level; deliver clear performance insights and recommendations
  • Develop and implement A/B tests to improve messaging, targeting, landing page conversion, and patient journey touchpoints
  • Coordinate on SEO strategy and roadmap, driving traffic growth and conversion and utilizing insights to improve paid marketing efforts
  • Strategize on campaigns and experiments to connect paid marketing initiatives to lifecycle marketing efforts
  • Collaborate cross-functionally with content, design, marketing analytics, supply and demand, product, and clinical to ensure campaigns align with patient needs, funnel performance goals, and partner requirements
  • Own agency and vendor relationships to ensure timely execution and performance optimization

Team Leadership & Development

  • Manage, mentor, and develop two Senior Managers who will build and lead their own teams
  • Coach Senior Managers as they transition into people leadership roles, providing guidance on team building, performance management, and strategic planning
  • Foster a culture of experimentation, accountability, and cross-functional collaboration across the growth marketing team
  • Conduct regular 1:1s and team meetings to align on priorities, remove blockers, and drive professional development
  • Partner with Senior Managers to ensure content and events strategies amplify and integrate with paid acquisition efforts

Education, Licenses, Certifications

  • 5–8 years in growth, digital, or performance marketing roles - DTC environments; ideally with experience in highly regulated industries, such as healthcare
  • 2+ years of people management experience, with demonstrated success developing individual contributors into managers or leading managers of managers
  • Hands-on experience developing, launching, and optimizing paid campaigns across Meta, Google, YouTube and TikTok
  • Fluency in core metrics like CAC, LTV, CTR, CVR, ROAS, and a strong understanding of attribution models
  • Comfort managing external vendors or agencies to execute against KPIs
  • Proven ability to build collaborative, high-performing teams and create growth opportunities for direct reports

Employment Type

This is a full-time, exempt role based in New York City, with some travel expected.

Compensation

The starting salary range for this role is $180,000-$220,000 annually. Salary is based on several factors including job related knowledge and skill set, depth of experience, certifications and/or degrees. 

Benefits

Investing in You Today and Tomorrow

Supporting your well-being

  • Competitive medical, dental, and vision plans

  • Paid time off to recharge and enjoy personal time

  • Access to BetterHelp therapy sessions for mental and emotional wellness

  • Commuter benefits and discounted rates on home, auto, and pet insurance

Investing in your future

  • 401(k) with up to a 4% company match

  • Comprehensive fertility and parental leave benefits

  • Career development opportunities in a fast-growing organization

  • Employer-paid life and disability insurance

*Temporary and contract roles may not be eligible for all benefits listed above

Don’t have it all? We still welcome you to apply! 

At Spring Fertility, we believe that everyone who wants a family deserves to have one, regardless of gender, sexual orientation, race, ethnicity, or religion. Just as we acknowledge and value the diversity of goals, life experiences, and unique paths to parenthood among our patients, we also actively celebrate diversity within our organization. We are an equal opportunity employer, and we are committed to a safe and inclusive work environment for all. We recognize that diversity among our team allows us to not only more effectively serve our patients, but also to advance innovation and opportunity within our field. We encourage qualified applicants of every background, ability, and life experience to apply to our employment opportunities.  

We are scientists. We are humanists. We are passionate about fertility. 

The Human Resources Department will make reasonable efforts in the recruitment process to accommodate applicants with disabilities. If selected for an interview, and you require accommodation, please notify the recruiter who reached out to you. If you need assistance in navigating our website and the job application process, please give us a call!

CCPA disclosure notice here. 

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