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Director, Product Marketing

Remote

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

The Director of Product Marketing will lead and scale our go-to-market (GTM)-focused product marketing team. This role will be responsible for developing and executing a world-class GTM strategy, bringing new innovations to market at scale while refining the messaging and positioning of the Spring Health platform. The ideal candidate is a strategic leader with deep experience in B2B SaaS, high-growth environments, and high-volume product innovation. This individual will work cross-functionally with product, sales, customer success, revenue enablement, and the broader marketing team to drive adoption, engagement, and revenue growth. The Director of Product Marketing will build and optimize a scalable GTM process that ensures alignment across stakeholders and delivers consistent, high-impact product launches.

What You’ll Be Doing

Strategic Leadership & GTM Execution

  • Develop and implement a scalable go-to-market (GTM) framework that supports a high volume of product innovations and launches.
  • Partner closely with product management to deeply understand the product roadmap and proactively develop positioning and messaging for new features and offerings.
  • Ensure cross-functional alignment across product, sales, customer success, and marketing to drive a unified approach to launching and sustaining product success in the market.
  • Establish and track key GTM metrics and KPIs, optimizing processes to drive revenue impact, adoption, and market penetration.

Messaging & Positioning

  • Define and evolve the core messaging and value proposition for Spring Health’s platform, ensuring it resonates with key audiences, including employers, health plans, and members.
  • Develop compelling storytelling frameworks and strategic narratives that differentiate Spring Health in the market.
  • Ensure consistency in messaging across all touchpoints, including website, sales materials, enablement content, and customer-facing assets.

Team Leadership & Development

  • Lead, mentor, and grow a team of high-performing product marketers, fostering a culture of collaboration, innovation, and excellence.
  • Establish best-in-class product marketing practices, including standardized GTM playbooks, launch strategies, and enablement resources.
  • Provide thought leadership and coaching to elevate the product marketing function within Spring Health.

Market Insights & Competitive Analysis

  • Own and drive market research and competitive intelligence, ensuring a deep understanding of customer needs, industry trends, and competitor positioning.
  • Partner with research and data teams to uncover actionable insights that inform product strategy and messaging.
  • Develop frameworks for ongoing competitive differentiation, enabling sales and marketing teams with insights that drive compelling value-based selling.

Revenue and Growth Marketing Enablement

  • Work closely with audience-focused product marketers to ensure sales and customer success teams are armed with the right content, training, and tools to articulate the value of Spring Health’s offerings effectively.
  • Create compelling sales narratives, battlecards, pitch decks, and objection-handling guides that support sales execution.
  • Collaborate with the growth marketing team to build content that supports lead generation and pipeline-building efforts.

What Success Looks Like in This Role

  • Strong GTM execution, resulting in increased product adoption, engagement, and revenue growth.
  • Clear and compelling messaging that differentiates Spring Health and resonates with target audiences.
  • Scalable product marketing processes that enable a high velocity of innovation and launches.
  • High-performing product marketing team that is engaged, motivated, and delivering measurable impact.
  • Alignment across cross-functional teams, driving cohesive execution of market strategy and sales enablement.

What We Expect From You

  • 10+ years of experience in product marketing, GTM strategy, or related roles within B2B SaaS, preferably in high-growth environments.
  • Proven track record in developing and executing GTM strategies that drive measurable business impact.
  • Deep expertise in positioning, messaging, and storytelling, with the ability to simplify complex ideas into compelling narratives.
  • Strong leadership experience, including building and scaling product marketing teams.
  • Excellent cross-functional collaboration skills, with the ability to align and influence stakeholders across sales, product, and marketing.
  • Experience in market research, competitive analysis, and customer insights to inform product strategy and GTM execution.
  • Highly analytical mindset, with experience leveraging data to drive decision-making.
  • Exceptional communication and presentation skills.

The target base salary range for this position is $181,200 - $226,500, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

  • Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
  • Employer sponsored 401(k) match of up to 2% for retirement planning
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
  • We offer competitive paid time off policies including vacation, sick leave and company holidays.
  • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
  • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
  • Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
  • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year.
  • $200 per year donation matching to support your favorite causes.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace

To ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values

Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

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