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Senior Director, B2B Growth Marketing

New York (Hybrid)

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

We’re looking for a strategic and results-oriented Senior Director, B2B Growth Marketing to lead our demand generation and AB efforts, playing a critical role in driving pipeline and revenue growth. Reporting to the VP of B2B Growth Marketing, this role is a key partner in shaping our go-to-market strategy, aligning deeply with Revenue, Product Marketing, and the Executive team. You will lead the deveTeam. You will lead the development and optimization of high-impact programs that accelerate customer acquisition, nurture decision-makers across complex buying journeys, and elevate our brand’s market presence.

We are only considering NYC-area based candidates for this role. This is a this hybrid position with 3 days a week in our NYC office.

What you’ll be doing: 

  • Strategy Leadership & Planning
    • Develop long-range growth plans in partnership with the VP of B2B Growth Marketing, informed by market intelligence and evolving buyer behaviors.
    • Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, pipeline, and revenue.
    • Collaborate closely with Product Marketing, Sales, and Customer Success to ensure alignment across the buyer’s journey and translate insights into GTM strategies.
  • Campaign Management
    • Ensure alignment of campaign strategy with sales segmentation, vertical plays, and account-specific initiatives at the enterprise level.
    • Drive the planning and execution of integrated, multi-channel marketing programs—including paid media, SEO, SEM, content marketing, ABM, email, and events—to engage decision-makers and influencers across complex buying cycles.
    • Utilize data-driven insights to continuously optimize campaign tactics, ensuring maximum ROI and efficiency.
  • Funnel Optimization & Growth Infrastructure
    • Drive full funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the funnel effectively.
    • Collaborate with Revenue Operations, Marketing Ops, and Sales to continuously improve lead scoring, routing, and conversion processes.
    • Leverage tools such as A/B testing, attribution modeling, and segmentation to improve campaign performance and accelerate velocity through the funnel.
  • Analytics & Reporting
    • Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI.
    • Forecast demand generation results and track progress against KPIs and revenue goals.

Team & Organizational Leadership

    • Lead and scale a high-performing team of growth marketers, fostering a culture of collaboration, accountability, and experimentation.
    • Provide coaching, mentorship, and career development support for team members

What success looks like in this role: 

  • Pipeline & Revenue Impact: Consistently meet or exceed quarterly and annual pipeline contribution goals, directly supporting revenue attainment across key segments.
  • Strategic Partnership with Sales: Build deep alignment with Sales leadership, resulting in highly effective lead routing, timely follow-up, and improved lead-to-opportunity conversion rates.
  • Campaign Performance Excellence: Deliver best-in-class, multi-channel campaigns that exceed benchmarks for lead quality, engagement, and ROI.
  • Executive-Level Insights: Proactively communicate marketing impact and opportunities to senior leaders, contributing to go-to-market planning and CXO-level reporting.
  • Scalable Growth Engine: Enhance the infrastructure, processes, and workflows needed to support predictable and efficient demand generation at scale.
  • High-Performing Team: Attract, develop, and retain top talent while building a resilient, empowered, and results-oriented team culture.
  • Market Visibility: Elevate Spring Health’s position in the mental health and benefits marketplace through strategic, high-impact marketing programs that raise awareness and preference among enterprise buyers.

What we expect from you: 

  • Experience: 10-12+ years in demand generation or growth marketing with a demonstrated ability to achieve lead and pipeline growth.
  • Expertise: Strong understanding of digital marketing channels, including  SEM, paid advertising, email marketing, SEO, ABM, and content marketing.
  • Strategic Acumen: Track record of influencing C-level stakeholders and aligning marketing strategy with broader business goals.
  • Analytical Mindset: A data-driven leader with strong quantitative and analytical skills to guide strategic decisions.
  • Collaborative Leader: Proven track record of working cross-functionally and leading high-performance teams to meet business goals.
  • Team Leadership: Proven ability to build and lead high-performing teams through periods of scale and transformation.
  • Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus.

The target base salary range for this position is $199,090 - $248,860, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

  • Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
  • Employer sponsored 401(k) match of up to 2% for retirement planning
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
  • We offer competitive paid time off policies including vacation, sick leave and company holidays.
  • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
  • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
  • Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
  • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year.
  • $200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values

Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

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