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Senior Director, B2B Marketing Programs

New York (Hybrid)

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is seeking a highly strategic and results-driven Senior Director of Marketing Programs to join our dynamic team. Reporting directly to the VP of B2B Growth Marketing, this role will play a crucial part in driving prospect and customer engagement and achievement of pipeline and revenue goals through customer-centric, modern marketing programs.

You and your team will develop and manage a portfolio of integrated marketing programs that drive measurable results in account penetration, contact and relationship progression and revenue acceleration. You’ll work closely with sales leadership, revenue operations, business development, product marketing, marketing operations, events and others to strategically plan and execute marketing programs aligned to the goals of the business.

The ideal candidate is a passionate B2B marketer with successful marketing programs management experience, a natural and deep appreciation for campaign development and digital marketing, and is, by nature, very data-driven and able to regularly analyze program effectiveness to look for ways to optimize outcomes. This is a full-time position based in NYC. The role operates under a hybrid model, with three days per week in our HQ at 60 Madison Ave office required.

What you’ll do: 

  • Plan, organize and execute marketing programs to drive engagement, generate new business leads and grow existing business within our target accounts, including both one to many and one to few ABX programs
  • Leverage predictive analytics and intent data tools and other leading edge martech to drive highly targeted prospects from lead to close
  • Work with content marketing and product marketing to align on core messaging and elevate the quality of execution along each step of the buyer journey
  • Work with digital teams to conduct A/B testing of messaging to improve response and conversion rates
  • Forge strong partnerships with sales organization to ensure seamless execution of campaigns at the segment level, adapting strategies to segment nuances
  • Lead, educate and coach sales and marketing teams on marketing campaign efforts
  • Manage the marketing programs budget and provide closed-loop communication about spending and planned allocations
  • Evaluate, select and manage outside vendors (e.g., technology partners, data providers, agencies) that may contribute to named-account marketing
  • Measurement, reporting and analytics: Report on program results including engagement, contacts, meetings and opportunities; ensure ROI is measured for all campaigns on an ongoing cadence

What success looks like:

  • The right accounts are being targeted and showing stronger engagement week by week.
  • Campaigns consistently generate qualified meetings and new opportunities.
  • Sales and BD teams feel supported and can see how marketing is helping them.
  • Program results are reviewed often and used to make improvements quickly.
  • Teams know who owns what and work together smoothly.
  • Pipeline goals are met or exceeded with reliable reporting on impact.
  • Leadership has confidence in the plan, the process, and the results.

What you’ll bring:

  • Strategic, results-driven mindset with a proven ability to maintain successful relationships with sales and translate business needs to marketing programs and pipeline
  • 10-15+ years enterprise marketing experience in a role managing multi-channel marketing campaigns/programs with at least 5 years in ABX and people management
  • Ability to lead with a digital first mindset and leverage data-driven digital marketing technologies in demand creation and pipeline acceleration
  • Strong SEM, paid social and 3rd party paid media expertise
  • Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
  • Detail oriented with strong program management skills, balanced with the ability to think strategically
  • Expertise in ABX best practices and martech landscape
  • Metrics driven with demonstrated analytical skills
  • Strong written and oral communication skills

The target base salary range for this position is $199,090 - $248,860, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

  • Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
  • Employer sponsored 401(k) match of up to 2% for retirement planning
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
  • We offer competitive paid time off policies including vacation, sick leave and company holidays.
  • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
  • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
  • Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
  • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year.
  • $200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values

Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

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